The order went out at nine in the morning.
No ticket-price adjustment.
Four words.
Flat, dry, and almost impossible to praise if the world behaved normally.
Yang Ruoqian stared at the sent message and waited for the old cinema to become a pure money sink again. It had refused sponsors. It had refused peak pricing. It had no convenience fee, no member surcharge, no special nostalgia package, and no brand logo pretending to help the audience drink tea.
It should have been a beautiful loss.
Not beautiful to others.
Beautiful to him.
Then finance replied with a summary table.
Current ticket pricing remains below comparable neighborhood cinemas. Margin pressure continues. Repeat attendance shows stable upward pattern.
Yang stopped at repeat attendance.
"Why are they repeating?" he asked.
Lu Shuyuan looked as if the question had several dangerous answers and all of them were true. "Because the tickets are affordable."
"That is not a reason. That is a wound."
"For us, yes."
