After the meeting, Nanaya temporarily stopped adding music to Madoka Magica and began to make post-production adjustments to the film's images.
Based on Nanaya's suggestion, Bali began to look for an outstanding band to negotiate with.
Whether considering the quality of the band or the attributes of the music of "Madoka Magica".
Bali decided to choose from philharmonic orchestras across North America.
Initially, Bali wanted to choose the Los Angeles Philharmonic Orchestra.
Although the other party asked for a high price, they had experience in composing music for commercial films several times and were quite experienced in this area.
Unfortunately, the Los Angeles Philharmonic Orchestra had recently taken on work on another film, so Bali's plans fell through.
So Bali had to settle for the next best thing and found the New York Philharmonic.
Although the Los Angeles Philharmonic and the New York Philharmonic only changed the place name prefix in front of them, there is no relationship between the two orchestras at all.
A philharmonic orchestra refers to a type of band, which originally refers to a professional symphony orchestra, and it is a private and completely autonomous band.
In addition to the Los Angeles Philharmonic and the New York Philharmonic, there are also the Berlin Philharmonic, the Vienna Philharmonic and the Shanghai Philharmonic, etc.
By the way, the Shanghai Philharmonic Orchestra and the [Shanghai Alice Fantasy Band] formed by a drunkard are completely different things.
They are really in the Shanghai Symphony Orchestra.
To be honest, the name of the Philharmonic Band is similar to that of a rock band or an orchestra, but there is a world of difference between the two.
Not just any random group can call itself a philharmonic orchestra.
The earliest philharmonic orchestra in history was the Vienna Philharmonic Orchestra, whose members were composed of musicians who left the court.
These music masters who left the court spontaneously formed a performance group in order to perform among the people.
The name of the Philharmonic Orchestra also became popular from that time.
After so many years of development, the name of the Philharmonic Orchestra has become synonymous with music lovers and love of musical art.
Therefore, every recognized philharmonic orchestra is a top symphony orchestra.
The New York Philharmonic is indeed not as well-known among the people as the Los Angeles Philharmonic, but both the quality of its members and the size of its team are world-class.
At any other time, the New York Philharmonic might not have taken the job.
Unlike the more commercial Los Angeles-based groups, this band takes a high-level approach.
You know, the New York Philharmonic Orchestra often represents the United States in friendly performances in various countries and has deep ties with senior American officials.
The New York Philharmonic has even performed in countries like North Korea, which has very tense relations with the United States.
But in terms of style, probably no other band can compare to the New York Philharmonic.
Anyway, Nanaya has not heard of anyone else who can play the American national anthem on North Korean territory and receive applause.
Bali was able to invite such an awesome orchestra thanks to Alan Gilbert, director of the New York Philharmonic.
The new director who took office this year can be said to be vigorous and decisive in his management style.
Although Alan Gilbert has only been the conductor for a few months, he has already made a series of reforms to the orchestra.
Strengthening the band's commercial cooperation is exactly the work direction of the new director.
This is also an important reason why Bali was able to hire this band with such an impressive resume.
Of course, inviting these New York Philharmonics is not free.
Although they actively and promptly engage in commercial cooperation, they are not volunteering for free.
High-quality performances also mean huge expenses.
Especially since the band will also have to cooperate with the "Madoka Magica" crew for promotions and perform various music shows.
All these additional costs added up to a final cost of Madoka Magica that would exceed the $220 million that Nanami had estimated.
Fortunately, due to the huge popularity of "Inferno", Nanaya had an extra income last year.
This is why Nanaya's personal financial chain did not become tight.
At the same time, although the crew of "Madoka Magica" paid an extra price, the New York Philharmonic Orchestra was worth the price.
At the same time, not long after the crew and the orchestra reached an agreement, Hans Zimmer entered the New York Philharmonic Orchestra's residence and began his music composition work in the name of helping the other party to master the music score and performance as quickly as possible.
During the time when Bali was negotiating with the New York orchestra, Nanaya was also not idle.
He continued to work with Weta Workshop to perfect the film's special effects.
Since the budget overrun of "Madoka Magica" was already a foregone conclusion, Nanaya simply made an additional investment in the film.
This directly increased the total production cost of "Madoka Magica" to 250 million US dollars!
You have to know that these are different from the movies that claim to have investments of hundreds of millions, but are actually the money spent by Nanaya.
If it weren't for the existence of "Superman Returns", Nanaya felt that he could have applied for the Guinness record for film production costs for "Madoka Magica".
However, the high investment in "Superman Returns" was entirely Warner's own fault, which is completely different from the fact that Nanaya spent all that money on the production of "Madoka Magica".
At the same time, various promotional activities for "Madoka Magica" are still proceeding in an orderly manner.
By mid-April, Nanaya even asked Washimine to organize a screening.
However, this first round of previews had no soundtrack, no 3D, and even some of the special effects were a bit sloppy.
Even though these special effects are already very good compared to other movies, in Nanaya's eyes, there is still room for improvement.
The main reason why Nanaya held this preview was to get the audience's evaluation and feedback on the current version of "Madoka Magica".
Movies are a process of interaction between producers and audiences. Nanaya wants to know how the movie is currently evaluated by the audience and what needs to be improved.
On the other hand, Washimine has also begun promoting "Madoka Magica" around the world.
Especially in countries outside the two markets of Japan and North America, we carried out intensive promotion.
Not all countries and regions' film markets are like China's, where imported films are only allowed to start promoting them one month before their release.
As in the past, Washimine's publicity strategy is still to use both offline and online publicity methods.
Internet marketing played an important role in the success of Washimine's previous films.
Especially the two films of FZ, their impact on the box office was beyond everyone's imagination.
The major film companies are not fools. With so many precedents, how could they not see the value of the Internet to the film industry?
In fact, since last year, major Hollywood film companies have increased their investment in Internet promotion.
However, compared to other companies that started later, Washimine has already surpassed others by a long way under Nanaya's training.
In particular, the scale of the online water army promoted by Washimine far exceeds that of other peers.
Whether it is Rotten Tomatoes or IMDB, as long as it is a well-known movie website, you can see these guys.
Although some websites cannot rate "Madoka Magica" because the movie has not been released yet.
But all kinds of expectant messages still filled the comment section of "Madoka Magica".
For example, in the voting and rating survey for the most anticipated films of 2009 initiated by Rotten Tomatoes, nearly 100,000 people participated.
"Madoka Magica" received 99% of the expectations and a score of 9.9, ranking directly at the top of the list.
Although the "Madoka Magica" movie itself is indeed highly anticipated by the audience.
But the fact that "Madoka Magica" was able to surpass many movies with a fan base, such as "Transformers 2", the role played by Washimine's online army cannot be ignored.
Nanaya did not feel guilty about falsifying the information. After all, both Rotten Tomatoes and IMDB were websites that could be influenced by internet trolls.
Let alone "Madoka Magica", from "Transformers 2" to "Avatar", there is no company that does not hire internet trolls.
It's just that Washimine's navy is more powerful.
To put it bluntly, Nanaya and Washimine are now using various means and methods to promote the film.
Several years of experience in film operations has made Nanaya very clear that the era when quality equals box office is long gone.
No movie that becomes a big hit will become a big hit just by being of good enough quality.
Looking at the history of film, there are countless commercial films of relatively good quality that have failed due to poor promotion and marketing.
The earlier "Escape from the Island" and the later "Pacific Rim" are typical examples.
Although Nanaya doesn't know whether these two movies will be successful after the promotion and publicity are in place.
But the publicity and promotion department must bear a great responsibility for the failure of these two films.
Yes, Nanaya has relevant memories from the past, but making movies for him is never as simple as copying and pasting.
Not to mention that Nanaya's movies need to transition from the two-dimensional to the three-dimensional, just the position of director is a highly professional job!
Besides, even if Nanaya knew that the work he shot was a good one.
But the question is, do the audience know?
Hollywood produces so many films every year. If you don't promote your movie hard to let more people know about it.
Why do audiences choose your movie among so many movies?
Whether a film can be a big hit at the box office and in terms of peripheral products, the quality of the film itself is only the basis.
There are too many factors that can subsequently affect the box office and revenue of a movie.
It can only be said that the quality of the film itself only determines the lower limit of the film, while the promotion and other things of the film determine the upper limit of the film.
Any successful film does not rely solely on the film itself.
Even though "Madoka Magica" was a self-entertainment work that Nanaya paid for with her own money, it doesn't matter if it loses money.
But the premise of whether it makes a profit or not is that Nanaya hopes to let as many audiences as possible see his work.
If there aren't even a few viewers, then why did Nanaya spend so much effort making this movie?
Nanaya never thought that Puella Magica! didn't do any publicity and distribution work, and the audience would come to see the movie just because of its name.
It's not some Long Aotian novel. Just by casually throwing the story out there, the audience can be so impressed that they'll fight for a movie ticket.
Not only can he kill all enemies instantly, but he can also punch "Titanic" and kick "Avatar", easily standing at the top of the movie and TV box office charts.
If you are talking in your sleep, please wait until you wake up before speaking.
Success never comes to you on its own; it is always achieved after hard work.
In order to achieve the desired publicity effect, Nanaya asked Washimine to prepare a publicity budget of nearly 100 million US dollars for "Madoka Magica".
This directly raised the total investment of the film to 350 million US dollars!
With such a high cost, if it can't achieve the box office results of "Titanic", it will really be a losing deal.
For Nanaya, this was a war where success or failure was the only way to win.