"The video quality is exactly like a DVD, and it is said to be a full-length version."
"It's just that the special effects, some dubbing and music of the film have not been added yet."
"This may be the biggest blockbuster leak in Hollywood history. It is hard to say what impact it will have on the box office of Thor..."
In the meeting room of Washimine Entertainment, Iioka read the news about the leak of "Thor" in an emotionless voice.
"Isn't this very bad?"
Ori scratched his head helplessly and complained to the others.
"indeed."
Shion poked her head with her folding fan: "Although Thor is not a very important project in Washimine Entertainment's investment, it also involves an investment of hundreds of millions of dollars."
"What do you think?"
Shion looked at the other people in the conference room.
Although it was already late at night in New York, the top executives from Washimine Entertainment and Marvel were all present.
Even Nanaya, who was supposed to be in New Zealand, rushed to New York at the first opportunity.
You know, when "Iron Man 2" was released, Nanaya did not come back to attend the premiere.
Nanaya was also planning to cancel the premiere of "Thor".
Nanaya originally wanted to seize the last bit of time to get the finished film of "Madoka Magica" out directly.
But now that such a big thing has happened, Nanaya had to put down his work and return to North America early.
The expressions of everyone present were serious.
There is no doubt that this is a very serious leak.
This emergency meeting has been going on for more than half an hour, and everyone has been discussing which link went wrong.
The only thing that is certain now is that the source of this film leaked from Marvel headquarters.
Digital technology has been widely used in today's film industry.
After all, compared with traditional film technology, digital technology has the advantages of being easy to store and carry.
But this also creates the risk of movie leaks.
As far as Nanaya can remember, leaks in Hollywood have never stopped, the only difference is the severity.
With the current industrial level, it is impossible to maintain complete confidentiality.
Because nowadays, from the time a movie is filmed to the time it is released in theaters and meets the audience, there are so many groups and people involved in the process.
It is difficult to guarantee that there will be no problems in all links.
Especially for large-scale special effects movies, there is the possibility of information leakage in almost every link.
In comparison, when a movie is being filmed on the set, it is the most confidential.
Once the film is completed and enters the post-production stage, the risk of leakage will be everywhere.
It has been relatively easy in the past two years, as there are only a few special effects companies, and they are all very good in terms of special effects level and professional ethics.
In a few years, when the era of large-scale special effects outsourcing arrives, there will be a possibility that movies will be leaked during the special effects stage.
For example, in Marvel's "Infinity War", a special effects company leaked the unfinished special effects clips.
And even if you block all the production links, there is still a possibility that the movie will be leaked.
Because in the era of globalized film, each country's own film censorship departments are also prone to leaks.
Before the release of "Infinity War", Loki's Chinese dubbing posted a picture on Weibo after completing the dubbing.
The picture of a group of people carrying a dead deer is almost a blatant hint of Loki's ending in the movie.
For example, during the time of "Endgame", just a few days before its release, a 5-minute spoiler video was circulated wildly on the Internet.
This video is a compilation of clips secretly filmed by Middle Eastern film reviewers during their film review.
Of course, these were only movie clips in the past. Although they would disrupt the film's promotion process, they could not have a decisive impact on the box office.
But now, if the entire movie of "Thor" is leaked, the nature of the matter will be completely different.
Even if the film was secretly filmed in the cinema after the release, it would not be as serious as this kind of leak before the release.
Everyone sitting in the conference room has a long working experience in Hollywood.
They all knew that the leak of the entire film before its release would inevitably have a negative impact on the box office.
"It seems that we are still a little too free in managing Marvel."
An executive from Washimine Entertainment looked at the Marvel executives sitting on the right side of the conference table.
"If it was our own film, this would definitely not happen."
Digital copies of Washimine Entertainment's own movies are stored in separate encrypted servers.
Except for a limited number of senior executives, others can only pass information upwards but cannot copy it.
Marvel is a slight exception.
Starting with "Iron Man", Marvel has adopted a dual-track parallel storage system for digital copies.
One copy of the original video data of Marvel movies will be stored in Washimine's server, and the other will be stored in Marvel's own server.
Through comparison with the special watermarks, it has been confirmed that there was a problem on Marvel's side in this leak.
But was it someone from Marvel who took the initiative to leak it, or was it someone who leaked it to the Marvel Universe?
Don't assume that an encrypted server is invulnerable.
Although there is no precedent in Hollywood now, Nanaya remembers it very clearly that Sony's server was attacked in the future.
Not only was the original film of "The Interview" leaked, but a lot of commercial confidential information was also dug out by hackers.
The leaked version of "The Expendables 3" was also stolen from the server.
Of course, Nanaya will not conclude that it has nothing to do with human leakage just because it is a server problem.
But now, the specific reason for the movie leak is not the primary issue to be dealt with.
"Whether the video source on the Internet was leaked by hackers or someone deliberately leaked it, we will have plenty of time to investigate later."
Nanaya held his chin with both hands and reminded those who were still struggling with this matter in the conference room.
"Everyone, it's pointless to dwell on the reason why the video was leaked! What we need to discuss now is what to do next!"
As he said this, Nanaya glanced at the top executives of Washimine Entertainment with a warning look.
After this kind of thing happened, it is inevitable that some suspicion will arise between Washimine and Marvel. This is human nature.
But the more this happens, the more we need to ensure unity among the team.
The next publicity and promotion plan requires the full cooperation between Washimine and Marvel.
Therefore, before the final result comes out, Nanaya must ask Washimine and Marvel to regard it as the result of an outsider invading the computer.
Sometimes, the truth is not that important.
"Shion, Kevin..."
Looking up, Nanaya looked at Shion and Kevin Feige and said, "Before this Thor, all the previous Hollywood leaks were not as serious as this one."
"Don't forget the investment in Thor. We must do everything we can to reverse the negative impact."
Although the final production cost of "Thor" is not as exaggerated as "Madoka Magica", the cost of 130 million for production and promotion is also a huge sum of money.
Even in Hollywood, where big money is frequently made, such an investment scale cannot be considered a small project.
If such an investment project incurs serious losses, Nanaya, Marvel Studios and Washimine Entertainment will all face great difficulties.
You should know that since Washimine entered Hollywood, there has never been a big production project that lost money.
Marvel Studios attaches more importance to "Thor".
This is the last movie before The Avengers.
If it fails, there is a high possibility that the "Avengers" movie will be delayed, which will be a huge loss for Marvel, which has already made a whole set of plans.
Although the entire Marvel Cinematic Universe will not collapse, it is inevitable that many planned film projects will be postponed.
The most critical factor is the funding of the film.
You should know that the current production funds of Washimine Entertainment are basically spent on the two major projects "Madoka Magica" and FGO.
Marvel originally planned to use 30% of the funds for filming "The Avengers" to come from the profits of "Thor".
For a big project like "Avengers", 30% of the funds is not a small amount.
However, such a crisis is not easy to deal with.
Not to mention Hollywood, there has never been a precedent in the entertainment industry around the world where a movie was leaked on a large scale before its release but ended up being a box office hit.
So, even though everyone sitting in the conference room had many years of experience working in Hollywood, no one could think of how to break the impasse for a while.
Even Thor's director Guillermo del Toro and star Chris Hemsworth were at a loss.
"If I could find out who did it..."
Shion, who was sitting next to Nanaya, had a calm expression, but veins were throbbing on her forehead, "Then he's dead! I'll make him regret being born into this world!"
Nanaya glanced at her and said nothing.
Shion is still angry now, and admonishing her will only make her more angry.
At this moment, Nanaya should be the most relaxed person in the conference room.
Although he was very angry about the movie's leak, he was much more confident than other people who were at a loss and helpless.
Because something similar had happened in his memory in his previous life.
Crossing the river by feeling the stones may be difficult, but copying homework according to examples is much easier.
Besides, Nanaya not only knew how to break the impasse, but he had also used similar propaganda methods in his life and had rich practical experience.
In Nanaya's eyes, as long as everyone present is united, even if "Thor" ultimately fails to achieve the expected commercial effect, it can at least guarantee a certain profit.
This is already a huge success for "Thor", which has been leaked so far.
Boom boom boom.
Nanaya knocked on the table, asking everyone to stop talking and turn their attention to him.
"Everyone, I want to ask you something," Nanaya said in a calm tone, "What kind of movie do you think Thor should be?"
"A great summer movie."
Director Toro replied: "It is a movie that people can watch happily while eating popcorn and drinking Coke."
Nanaya continued to ask: "So what is the biggest selling point of Thor?"
"Of course it's the special effects."
Having said this, Toro's face showed a look of understanding.
"Yes, the biggest feature of Thor is its special effects."
Nanaya smiled confidently: "This is exactly what the leaked version lacks."
"Everyone, we still have a chance to turn the tables."
Having said that, Nanaya slammed the table hard.
"I have a plan, which one of you would like to hear?"