After finishing work on the crew on Friday, Lily immediately returned to her dormitory and turned on her computer.
Today was the day for online ticket sales for Thor, and she remembered it very clearly.
As a die-hard fan of Seven Nights, Lily knew that her cheap brother-in-law himself had little involvement in the production of the film.
But Lily is still prepared to support her favorite director with practical actions.
As soon as the computer started up, Lily entered the online ticket sales business of the [See Moon] website.
This is a service recently launched by [See Moon] in cooperation with major cinema chains, where website users can buy tickets directly on the website.
Most people might just think it's convenient, but Lily knows the inside story better.
This is the website testing its own online payment business. After all, [See Moon] will open two important sections: game port and live broadcast.
As the main source of profit for the website in the future, the online payment system is of utmost importance.
If a payment freeze or payment error occurs, it would be a very serious business accident.
If something like ineffective krypton gold spending is reportedly unproductive, even if only a small number of users are affected, it may turn into an outcry from the entire network.
"I wonder if I will be asked to open a live broadcast channel after the live broadcast on the Internet is launched?"
While waiting for the computer to start up, Lily was wondering what would happen next.
See Moon had decided long ago to use the idols of Trier to attract website users to watch the live broadcast.
However, the specific personnel have not yet been determined.
After all, starting online live streaming is a long and drawn-out process.
Lily estimated that even if she really did go live on the Internet, she would probably just make a guest appearance on someone's live streaming platform.
After all, she has too much work in the film and television industry and has no more energy to run a live streaming platform.
"I wonder if the live broadcast will be interesting~ I heard there will be a segment where we can interact with fans... ah, it's already done."
Seeing that the computer was finally turned on, Lily successfully clicked into the ticket booking business column of [See Moon].
Sure enough, the name of "Thor" was listed in the most prominent position in the pre-sale.
Lily opened the relevant reservation link without thinking.
"The theater that's closer to the crew is... Nani?! It's sold out??"
After just one look, Lily covered her mouth and exclaimed.
Just like Washimine's other commercial blockbusters.
Although the official release date of "Thor" is Friday, August 7, there were already a lot of advance screenings on Thursday.
As a fan of Washimine, Lily of course wanted to see it as soon as possible.
The Inception crew is currently in the suburbs of Los Angeles, so Lily naturally chose a downtown theater in Los Angeles.
But what she didn't expect was that several theaters she was familiar with showed that there were no tickets available for the advance screenings of "Thor" on the pre-sale windows of [See Moon].
"What a joke! The pre-sale has only been open for one day!" Lily tapped the mouse angrily, "Is there something wrong with the online pre-sale system? Brother-in-law, you really should change a group of technicians!"
Lily cursed and turned off See Moon, then went to IMDB to make a reservation.
However, after clicking on the relevant link, Lily saw the same result.
Finally, Lily called an AMC theater in Los Angeles to inquire, but got the same result.
Well, it seems that there is no problem with the [See Moon] system, and the tickets for these cinemas are indeed fully booked.
"Why is that?"
Lily felt very strange. The film had clearly been leaked in advance, so why was there still such a crazy rush to buy tickets?
"Who cares? This just proves that my brother-in-law's publicity strategy is correct." Lily said heartlessly, "As expected, my brother-in-law is omnipotent! He can even turn this disadvantage around!"
Lily first laughed three times, as a way of congratulating her brother-in-law on breaking the deadlock.
Then Lily called her sister and asked her to help her get a ticket to the New York premiere.
Because she was filming in Los Angeles, Lily originally didn't plan to go to New York.
But since there are no tickets available around now, I might as well just go to the premiere.
Lily would never admit that she went to the New York premiere because Nanaya would also be appearing that day.
Well, it's just God's will.
··
Almost at the same time that Lily decided to go to New York to watch a movie, Chen Gong from the AMC Cinema in Atlantic Times Square hung up the phone.
He originally worked in the sales department, but because he received too many calls today, he was forced to temporarily work as a telephone ticket clerk.
In less than ten minutes, Chen Gong received six calls, five of which were related to "Thor".
Almost everyone started by asking if there were any seats available for the Thursday night advance screening.
After receiving a negative answer, most of these customers can only settle for the midnight show or the Friday night show.
Only the young female customer with a super sweet voice chose to give up directly.
Such a situation couldn't help but make Chen Gong curious.
Even though the position is not suitable, Chen Gong has been working in the cinema for some years and naturally has his own understanding of the film market.
He knew that Marvel movies were popular. Starting from "Iron Man", this series of movies had done well at the box office and the sales of its peripheral products were also high.
But this time, the entire "Thor" movie was leaked in advance.
According to Chen Gong's past experience, after a film that has been leaked in advance is released, not only will no tickets be sold, but the attendance rate is usually not ideal.
But this time, "Thor" was not affected at all. On the contrary, the booking situation was much better than that of ordinary movies.
What is going on?
Even when it was time to get off work, Chen Gong still hadn't figured it out.
Go ask your boss, and he will just say mysteriously, "There's meat to be had if you follow Director Kiryu."
"What the hell is this!"
Chen Gong complained, then quietly booked a ticket for himself to watch Thor.
Anyway, as a benefit for cinema employees, not only does he not have to pay to watch movies, he can also book tickets internally, so it would be a waste if he doesn't watch the movie.
Before booking a ticket for himself, Chen Gong also sent the pre-sale information of today's cinema to the AMC headquarters.
As a large cinema chain across the United States, AMC headquarters will make timely estimates and adjustments to film screenings based on different pre-sale situations.
This is also the consistent practice of theaters.
Because of the previous movie leak incident, most theaters have reduced the scale of the first round of screenings of "Thor".
After all, based on past experience, no one is optimistic about the box office performance of "Thor".
The only exception is AMC Theaters.
Because of its in-depth cooperation with Washimine, AMC still schedules films according to Class A movie standards.
At the beginning, AMC Theaters President Delinwood was still very nervous.
After all, promoting a movie whose original content has been leaked in this way would be very risky.
But when the relevant statistics of pre-sales on Friday were delivered to his desk, he became excited.
"Never underestimate the genius of Nanaya Kiryu's publicity. He turned a situation that was clearly doomed to fail into something new."
Delinwood said excitedly to his own film expert George Henry.
"Indeed." George also agreed with his boss's statement, "I have seen the movie Thor. Although it is good in all aspects, it is not much different from other Marvel movies."
"I was worried about the negative impact of the leak, but now it seems that I was just being overthinking."
Delinwood's secretary held up the statistical report and reported: "According to yesterday's pre-sale statistics, the advance sales of Thor were not affected after the leak, but exceeded our best expectations."
"As of midnight last night, the average sales rate for advance screenings of Thor at AMC Cinemas exceeded 50%. In some popular theaters, all tickets have been booked in advance."
Another cinema executive laughed and said, "This is only the first day of pre-sales. This number will continue to grow."
"Yes, when it comes to movie marketing, Kiryu Nanaya is truly a genius."
Delinwood smiled happily.
The neighboring Regal Cinemas reduced the resources for "Thor" due to the leak incident and instead gave more resources to Fox's "Wolverine" which was released the next week.
As a result, now that "Thor" is so popular, I guess they are about to cry.
At this point, Delinwood suddenly had an idea and lowered his voice slightly and said, "Could this be a marketing strategy they deliberately planned?"
Hearing this, George thought about it seriously and said, "Although judging from the pre-sales, this is a classic case of movie marketing. But I don't think so."
"How do you know?"
"Because Nanaya Kiryu's biggest project right now is not Thor but Madoka Magica."
George replied: "If we really want to do similar marketing, Madoka Magica is much more suitable than Thor."
You should know that "Madoka Magica" not only has a larger scale of special effects than "Thor", but the 3D special effects are a special viewing effect that can only be felt in a movie theater.
Delinwood thought for a moment and said, "George, I remember you attended a preview of Madoka Magica, right?"
"Yes."
"What is that movie like? Can you tell me a little bit about it within the confidentiality agreement?"
Dellinwood asked curiously, "The next large-scale renovation of AMC theaters is all for this movie. Do you think that movie will be successful?"
"Well... because the movie hasn't been finalized yet, some things are hard to say."
George couldn't help but reveal a longing look on his face: "But I can assure you, boss, that movie will not disappoint you."
"Then I'll wait and see."
As the chief film expert of his company, Delinwood has great confidence in George's vision.
Of course, even if Madoka Magica does flop, AMC won't lose anything.
The trend of 3D movies is a general trend, and this large-scale renovation will definitely be a good deal for AMC Cinemas.
However, it would be better if "Madoka Magica" could be successful.
After all, theaters can make more money only if there are blockbuster movies.