now.
Qin Jiang's eyes narrowed slightly as he listened to Shen Tianci's words.
Qin Jiang was not surprised at all that Huanyu Group had opened three real estate projects and transferred sales teams from other places; this was entirely within his expectations.
Or rather:
This is an open card!
Not to mention Qin Jiang: even everyone else outside probably guessed that Huanyu Group would open a real estate development to compete with them.
What price war!
What kind of propaganda war is this!
...
They all knew that a fierce battle was inevitable!
What truly surprised Qin Jiang was that the bank refused to continue lending to Heilong Group. You have to understand that Heilong Group is definitely a high-quality stock right now. Normally, banks would be begging for loans from them, but now they're cutting off loans. No one would believe there's nothing fishy going on.
No need to think...
This matter must have been orchestrated by Ma Jun.
Qin Jiang: "I never expected Ma Jun to have this much power. No wonder it's a long-established multi-billion dollar conglomerate."
Zhu Zheng: "These old guys shouldn't be underestimated..."
The decision not to lend to Heilong Group could not have been made by the Songjiang branch. They would have loved to continue cooperating with Heilong to secure a large sum of revenue. It could only have been a decision made by the head office. For the head office to do something that would result in such a loss of profit, Huanyu Group must have paid an even greater price. Moreover, it wasn't just about profit that made the decision; there must have been a senior leader personally making the final decision. This shows just how powerful Ma Jun's connections are within Huanyu Group.
Qin Jiang: "This is going to cut off our cash flow. If our real estate sales run into problems, we won't be able to collect payments at all. When the cash flow breaks down, forget about building other properties. The Heilong Group might even have to divert large sums of money from other departments, or even mortgage or sell off some assets to fill the hole created by the real estate crisis. At that point, the Heilong Group won't be able to reach the next level; its overall scale will shrink significantly..."
"This is a drastic measure!"
Zhu Zheng: "He's going to start the war and make it a decisive one!"
If the banks hadn't withdrawn their loans, even if the sales of Heilong Group's three major projects suffered setbacks, it wouldn't have had a fatal impact. With sufficient funds, there would have been at least a two-year sales period. However, Heilong Real Estate now only has a maximum of six months left to sell. If the houses cannot be sold and the funds are not recovered within six months, the banks will withdraw their loans, and the cash flow will break down. It's easy to imagine that Huanyu Group would definitely amplify the bad news about Heilong Group at that time, making it even more difficult for Heilong Real Estate to sell, which would completely create a domino effect!
Six months is the crucial period for Heilongjiang to turn the tide!
become!
A smooth road ahead!
defeat!
The losses were devastating!
Zhu Zheng: "Brother Jiang! Should I contact other banks, especially local banks? Even if Ma Jun is incredibly powerful, he can't get all the banks to collectively blacklist us."
His thinking was that as long as the funding didn't run out, the Heilong Group could remain invincible at least for a short period of time.
In response to this.
Qin Jiang shook his head: "No need! Everyone knows the current situation of the Black Dragon Group: even if a bank is willing to lend a helping hand, the terms they offer probably won't be good. So why waste time getting entangled with them? It would only give the outside world the signal that Black Dragon is short of money."
now.
Qin Jiang looked down at the night view of Songjiang: "Everyone thinks we have no experience in selling houses, and everyone thinks that Huanyu Group is more powerful because it is an old real estate company. Well, let's wait and see."
"If he wants to fight... then let's fight!"
"Starting tomorrow: Prices for Heilong Real Estate's three major projects are set: Junfuting: 10,000 per square meter, Yuefu: 8,000 per square meter, and Beicheng: 7,000 per square meter!"
Hear this.
Zhu Zheng paused, then said, "Brother Jiang! Isn't this price a bit high...?"
Keep in mind that this was 2014, when the average white-collar worker's income was only around 3,000 yuan. A price of 10,000 yuan per square meter was really not low. Currently, high-rise buildings in Songjiang are mainly priced between 6,000 and 8,000 yuan per square meter, while multi-story buildings are generally about 1,000 yuan lower per square meter.
certainly!
Junfuting, developed by Heilong Group, follows a light luxury route. Normally, 10,000 yuan per square meter is not too outrageous. But don't forget: Huanyu Group is eyeing Heilong Group from the outside. Huanyu Group will definitely launch a price war against Heilong Group at this price.
Qin Jiang: "High? Not at all. But don't forget what the layout of our house is like..."
These words were spoken.
Zhu Zheng's eyes narrowed slightly. He suddenly remembered what the layout of his own Heilong Real Estate's houses was like—absolutely groundbreaking! At least for Songjiang right now, it was astonishing. This type of apartment cost 10,000 yuan per square meter, compared to 8,000 yuan per square meter for other types. This type of apartment was definitely something everyone would love!
even:
To prevent leaks of apartment layouts, all personnel involved in the design and construction have signed confidentiality agreements. These individuals are also primarily working in seclusion at other Heilong Group construction sites to further prevent information leaks. Of course, with so many people involved, it's impossible to completely prevent any leaks, but only some basic details are disclosed. The real advantages remain hidden, and with other advantages to be exploited...
Qin Jiang: "What do you think will happen to Huanyu Group after we announce the price...?"
Zhu Zheng: "The Huanyu Group will definitely be excited, thinking we've overestimated the value of the real estate, that we're being presumptuous, that we're overestimating ourselves! They'll immediately announce an immediate launch, probably not even waiting until October 10th, and their prices will also decrease..."
etc...
First to open for sale, announce prices...
"Brother Jiang! Are you planning to use this trick to lure them in first?"
Qin Jiang smiled but remained silent.
One side.
Shen Tianci asked in confusion, "Brother Zheng! What do you mean? I don't quite understand!"
Zhu Zheng: "What do you think the Huanyu Group's properties will be priced after our prices are announced?"
Shen Tianci: "Currently, the average price of luxury apartments in Songjiang is between 9,000 and 10,000 yuan per square meter. Normally, their luxury apartment complex, Huanyu Center, would be priced around 9,500 yuan per square meter according to market conditions. However, since we've announced a price of 10,000 yuan per square meter, the price will naturally drop: it will most likely be priced at 9,000 yuan per square meter, or even lower..."
Zhu Zheng: "Nine thousand? Heh... Which do you think is more suitable, his nine thousand or our ten thousand?"
Shen Tianci: "Of course it's him... no! According to the average price, theirs is definitely lower, but according to the usable floor area ratio, ours is more suitable."
Zhu Zheng: "The usable floor area ratio is our trump card. As long as their price is more than 2,000 yuan per square meter lower than ours, then we are more suitable. So, as long as their initial price is not lower than 8,000 yuan, they have lost..."
Shen Tianci: "So their prices will be lower than eight thousand?"
Zhu Zheng: "Impossible! These established capitalists would never allow ordinary people to get too much of a bargain. A discount of one thousand is already the limit; they wouldn't offer a discount of two thousand..."
"Besides, Heilongjiang has other trump cards. To guarantee a win, the price would have to be at least three thousand lower than ours..."