On the other hand, as a strong contender for the Ballon d'Or, they also plan to enhance Chen Zhong's personal image.
And charity is clearly a good direction.
Lately, a relatively popular "concept" has emerged, which is sports philanthropy.
The promoters of sporting philanthropic activities are usually athletes, sports organizations, or companies, each representing its own brand image.
In society, brands want to be seen as good "citizens;" the bigger the brand, the greater the corporate social responsibility (CSR) it must bear.
In Ancient Greece, Aristotle proposed the concept of a city-state, where noble citizens coexist harmoniously with an ideal city-state, needing to have enthusiasm and rationality while participating in public life.
Sports fans have distinct characteristics: they are passionate, have faith, and are full of positive energy, making them ideal supporters of philanthropy.
