Christmas arrived, and the entire United States was immersed in joy and laughter.
For ordinary people, it was naturally a big day; and for businesses and enterprises, it was also a good opportunity to make a fortune.
Bratz Dolls Factory, a subsidiary of Golden Dawn Entertainment Group, has seen its sales continuously climb since its dazzling debut on Children's Day. Although still far from the veteran toy giant Mattel Group, it is by no means afraid. During the Christmas holiday alone, Bratz Dolls sold a staggering 550 million US dollars across the United States!
550 million US dollars!
As soon as this sales figure was released, it immediately caused an uproar in the entire toy industry.
Mattel Group, an American toy giant, exclaimed in astonishment: "We missed a goldmine; it should have belonged to us, Mattel, like Barbie dolls, but now... it has become a formidable rival!"
"Not to be underestimated ~"
Indeed!
It is worth noting that the chief designer of Bratz Dolls, Bryant Ben, was originally a member of Mattel's design department, where he worked for several years.
"Damn you, Kyle Page!"
A Mattel executive angrily stated: "Even if designer Bryant Ben left Mattel, his Bratz doll design was completed during his time working at Mattel. The full copyright of Bratz dolls belongs to Mattel, and there is no doubt about it."
"However... we actually sold Bratz dolls for a mere 800,000 US dollars..."
Upon hearing this, all the executives at Mattel felt ashamed.
"..."
Made by Barbie, broken by Barbie!
Mattel, which owns the world's most popular Barbie dolls, naturally has very impressive profits and has dominated the industry for decades. However, precisely because Barbie dolls were too successful, they simply looked down on the so-called "anti-traditional" and "anti-Barbie" Bratz dolls.
Heresy, evil, absurdity... this was the definition given to Bratz dolls by Mattel's senior management...
Another American toy giant, Hasbro,was also deeply shocked.
"During the 11-day Christmas holiday, Bratz Dolls alone achieved sales of 550 million US dollars in the United States, which is absolutely not to be underestimated."
"I just finished looking at the sales data. In terms of sales for a single doll series, Bratz Dolls are second only to Mattel's Barbie dolls, and even 20 million US dollars higher than our Hasbro's Transformers toys' sales of 520 million US dollars, ranking 2nd!"
Falling behind others, the executives of Hasbro were naturally extremely enraged.
Mattel has been stuck in its ways, almost relying on Barbie dolls for blood transfusions in recent years;
Hasbro, on the other hand, has been proactive and innovative, with sales of its Transformers, G.I. Joe, and Special Forces toys growing day by day;
This is the impression the two companies have left on the public since the 90s.
However, this perception has now been violently shattered!
Kyle's Bratz Dolls Factory has risen abruptly, showing an unstoppable momentum!
At the same time.
Lego (Denmark), Bandai (Japan), Chicco (France), Chicco (Italy), and other world-renowned toy giants also couldn't help but pay more attention to Bratz Dolls.
A Lego representative stated: "Our Lego company holds most of the toy licenses for the Warner DC Super Heroes series. However, we are slightly lacking in the number of copyrights for the Marvel Super Heroes series. Golden Dawn Entertainment Group, on the other hand, owns the copyrights for several popular Marvel Super Heroes. I think... there might be a possibility of cooperation in the future."
Bandai stated: "We have Mobile Suit Gundam, Saint Seiya, Kamen Rider, Ultraman, Sailor Moon, and Digimon, which was just born this year. The Bratz Dolls Factory only has one Bratz Doll. What do we have to fear?"
Chicco (France) stated: "Our company primarily develops infant and toddler toys, which does not conflict with Bratz Dolls' focus on the 7-14 year old girl market."
Chicco (Italy) stated: "Our only competitor is Chicco (France). Bratz Dolls do not pose a competitive threat in the area of mother and baby products and toys!"
...Looking around at the surrounding toy giants, the only true competitor to Bratz Dolls has always been Mattel's Barbie dolls.
Of course, there's also Japan's Jenny doll!
The Jenny doll was a product that obtained a license from Mattel's Barbie doll in 1982. Its appearance directly allowed the Jenny doll to dominate Japan, driving Barbie dolls out of the Japanese market, with an overall selling price significantly higher than that of Barbie dolls.
"Excellent, quite excellent!"
Throughout the entire Christmas period, Kyle's smile never faded.
The increasing sales of Bratz Dolls made Kyle very satisfied. Even though it has not yet reached its future peak annual sales of 8 billion US dollars, the future is promising!
...On this day, Kyle boarded the group's business jet, a Gulfstream G200, and smoothly arrived in New York.
That's right, this time Kyle didn't take a public flight, but rather the Gulfstream G200 business jet that was ordered in May 1998 and just delivered at the end of October 1999.
"There's still a small regret."
"My 110 million US dollar private jet, a Boeing 767, won't be officially delivered until May 2000. The Gulfstream G200 simply can't compare to the Boeing 767."
Kyle became a little carried away.
The purpose of coming to New York was naturally for Gale Capital, in preparation for the impending dot-com bubble.
The Nasdaq Index, after breaking through the 3000-point mark on November 3rd, then surged at an astonishing speed, officially breaking through 4000 points on December 29th; and today, the Nasdaq Index has reached 4200 points.
"When will the 5000-point index be breached?"
This question has been the focus of attention in the financial sector across the United States and the world recently.
Many financial investment companies are investing heavily, and everyone's eyes are red as they watch the rising Nasdaq index!
An enormous, unprecedented profit!
Kyle couldn't help but take it seriously.
Gale Capital.
Henry Jurgenberg laughed heartily: "Boss, our total capital of 3 billion US dollars is currently worth 4.5 billion US dollars, which means if we sell now, we will definitely make a huge profit."
"Moreover, in the past few months, we have also made considerable profits through buying and selling, with a profit of up to 130 million US dollars."
"So, what's your opinion?" Kyle inquired.
As soon as he finished speaking, Henry's face showed a conflicted expression.
Speculating heavily in internet stocks indeed made Gale Capital a fortune, but it was too terrifying. Once the Nasdaq situation changed, Gale Capital would undoubtedly suffer heavy losses, which Henry had to consider.
"Boss, I think we should hold on for a while longer. Even if the Nasdaq collapses, I don't think it will happen in the near future, at least not for another year. Therefore, we absolutely cannot sell now." Henry said, gritting his teeth, his expression revealing a hint of greed and ferocity.
A collapse after one year?
Buddy, you're overthinking it. There are only a little over three months until the Nasdaq collapses!
Kyle's mouth twitched involuntarily.
In fact, regarding the dot-com bubble that erupted in 2000, not everyone was blind. Many people were aware of the stock market's abnormality and confirmed that Nasdaq's internet stocks would collapse, but most people did not anticipate that day would come so quickly.
Greed can blind one's eyes.
Kyle said sternly: "Henry, I agree with your opinion to continue holding these stock investments, but... I do not agree with holding for a full year. When to sell internet stocks must be based on my opinion."
Henry's expression immediately changed, and he clenched his fists.
Gale Capital is currently a financial investment company with a partnership system, but Kyle still holds absolute controlling interest and absolute power.
Even if you're unhappy, you have to hold it in.