From the decorations to the layout, from the design of the shop windows, chandeliers on the ceiling, to the patterns on the oak floors.
Everything is built according to the decoration standards of the largest and most trafficked chain bookstore in the United Kingdom—Waterstones.
This "bookstore" is not open for business, nor is it a real bookstore.
Everything about it looks like a bookstore, but its true function is a 1:1 model experimental field built by the marketing department.
The "bookstore" can meet almost any research needs related to the physical book market.
Its main design purpose is to provide channel partners of the group with assessments of sales operations of physical bookstores.
In the West, bookstores are similar to coffee shops and are considered a kind of social venue.
