"How about co-creation?" Suddenly, an assistant proposed a new idea.
"Co-creation?" Chen Yiyang turned to look at this assistant.
"Yes." This assistant was a new face, and she spoke up, "I tried playing our game after it went live, and I noticed our game has a UCG model, which allows players to create their own levels for others to play."
The so-called UCG, or user-generated content.
In a broad sense, platforms like Bilibili, ZhiHu, and Xiaohongshu are all UCG models.
In the gaming field, some early Blizzard games, like Warcraft, also had UCG models where players could create maps for others to play.
The UCG model is a supplement to game content, especially in this kind of episodic entertainment game.
Maps created by the official team are always limited, and players can quickly get bored.
So "Sugar Bean Man Adventure" developed a UCG model, allowing players to use in-game resources to create maps.
