Moreover, Xiyin opening a store in Paris itself is a huge advertisement.
A fast fashion, value-for-money brand has landed in Paris, the fashion capital teeming with luxury brands.
This will strongly suggest to a lot of people.
That is, the era of luxury is over; it's not shameful for middle-class families to pursue value-for-money now.
By then, many middle-class families who were still struggling to maintain appearances will also turn to Xiyin, this fast fashion, value-for-money brand.
By then, those middle-class families who were worried about being mocked for purchasing Xiyin's brand clothing will also have an excuse to convince themselves and others.
This is also very important for Xiyin's future market expansion.
"How should I pay them this money?" Chen Yiyang asked.
