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Chapter 207 - Peppa Pig* Resolves Family Discord

 Netizens went wild the moment they saw Big Fei's team had produced an animated series.

Big Fei's online reputation was legendary, and he had a long history of creating legendary moments.

After Li Zhilin clashed with him on set, Big Fei immediately released *Beginning*, which crushed Li Zhilin's contemporary suspense drama.

Li Zhilin then challenged Big Fei to a lawsuit, further escalating their conflict.

When Li Zhilin released a sequel to last year's hit *True Colors of the Anti-Japanese War*, Big Fei's *Sword-Wielding* utterly annihilated it.

Zhang Yiran clashed with Big Fei after failing to win *King of Singers*. The two launched competing variety shows, and *Coastal Life* was squeezed out by *Longing for Rural Life* and forced to cancel.

Zhou Shifang tried to ride Big Fei's coattails online, but Big Fei's *Three-Body Problem* ascended to the throne of science fiction, even earning him a scathing critique from the Aurora Award judges.

Chunting Games challenged Big Fei head-on with *Damn! I'm Surrounded by Beauties*, which became a legendary hit, forcing Chunting Games to disband.

Big Fei's track record was terrifying.

In summary: whoever insults me, I'll retort. Whoever challenges me, I'll crush them.

Big Fei was a civilized man. He never used vulgar language in his insults, and his financial ruin always came through his works.

This was his first foray into animation. To ordinary people, it was just a thirty-second promotional video.

But to netizens, it was Li Yunlong's Italian cannon, ready to fire on Huangshan Art Company!

***

Huangshan Art Company.

Liu Huangshan scoffed as he watched the promotional video.

"Is Big Fei just bored and looking for trouble?"

"He's a singer, why isn't he singing? Why is he always messing around with these things? Can you blame me for mocking him?"

"What's the point of making this stupid pig thing?"

The female secretary asked, "Mr. Liu, don't you think this animation has potential?"

"Let me break it down for you," Liu Huangshan said.

"First, we all grew up. We know kids are obsessed with *chuunibyou* fantasies. They love battle heroes, especially those who can transform."

"So, a family story like this doesn't have much market appeal."

"Second, this animation is clearly high-quality. They probably hired original artists to draw every frame, just like us. The production costs must be substantial."

"How long can he sustain a losing venture? Even if he has money, he can't just waste it like this, can he?"

"He's pouring resources into this and generating a lot of buzz, but it's all smoke and no fire. He's the only one who'll lose out."

After Liu Huangshan's analysis, the female secretary agreed it made sense.

"This animation's art style is too simplistic; it's completely out of touch with the current market. Big Fei must be trying to grab attention with this stunt."

The female secretary asked, "What should we do now?"

Liu Huangshan smiled faintly. "Of course, we should capitalize on this opportunity to promote ourselves. Big Fei is the talk of the town right now; we should definitely ride this wave. What do you think? If we can surpass Animation City's ratings thanks to Big Fei's popularity, wouldn't that be a miracle?"

The secretary gave a thumbs-up. "Mr. Liu, you're always one step ahead. Big Fei has practically paved the way for us with this stunt."

"Naturally."

Standing at the door, Liu Huangshan glanced at the neighboring 30-story office building. "Gu Family Education is rumored to have ties with Big Fei. Keep an eye on them these days and prevent them from sneaking in to gather information."

Big Fei's heated discussions about the postgraduate entrance exam have been all over the internet. Lin Chudong has been working so hard to advertise Gu Family Education; anyone can see their close relationship.

The exact nature of their connection doesn't matter. The point is, we need to be wary of our neighbors.

***

Gu Family Education

Gu Yujia sat in her office, frowning slightly as she reviewed the online public opinion.

"Huangshan Art Company? Xiao Li, isn't that Liu Huangshan's company next door?"

Xiao Li was her assistant, who knew the building's occupants fairly well.

The companies in the area were mostly small, especially in their building, which was dominated by educational institutions. Each typically occupied only one or two floors, as most of these businesses conducted classes off-site in rented classrooms. The five-story office building next door was the largest in the vicinity, housing Huangshan Art Company. The company had over a hundred artists and offered a wide range of services, including film, games, and advertising.

However, after the animated series *Big Dog and Second Dog* became a hit, the company had shifted its focus entirely to the show.

*I never expected they'd have any connection with Big Fei?*

Xiao Li confirmed, "That's them. For some reason, they created *Big Fei and Little Fei* to satirize Big Fei. Within days, Big Fei retaliated by releasing *Peppa Pig*, which premieres tomorrow."

"Big Fei is going to compete with them again."

Gu Yujia snorted. She had met Liu Huangshan several times before; he had even tried to pursue her in the past, apparently impressed by her looks.

Liu Huangshan had a notorious reputation for frequently changing his female secretaries. How could Gu Yujia possibly pay him any attention?

Now that he had become Big Fei's competitor, Gu Yujia twirled her pen, deep in thought.

"Xiao Li, what do you think? How can I help him?"

Xiao Li was taken aback. The entire company knew that President Gu was Big Fei's university classmate. The last time Big Fei gave a graduate school admissions lecture, he had gone viral by introducing 34 universities in just seven minutes.

His classic lines had become internet memes.

The most direct result was a massive surge in traffic for Gu Family Education.

Gu Yujia had immediately hired twenty new teachers and was now swamped with work, but the company's profits had soared.

Now that Lin Chudong was facing problems, Gu Yujia naturally wanted to help.

Xiao Li said, "President Gu, we're in the education sector and work with children most directly. Although our graduate school admissions program focuses on university students, aren't your university classmates from all sorts of educational backgrounds?"

Gu Yujia's eyes lit up.

"That's right! Brilliant!"

Gu Yujia's master's classmates were all in education: high school teachers, university professors, education bureau officials, cram school instructors, art and calligraphy teachers, and early childhood educators. They all worked with children most frequently.

If they wanted to help promote it, these people would be absolutely ideal for the job.

Although current teachers and Education Bureau colleagues couldn't easily promote the animated series, early childhood education centers and interest classes could definitely help.

Early childhood centers could have children cosplay as characters from the current hit animation, or art classes could teach simple sketches of *Peppa Pig*. This kind of promotion would be just as effective as any advertisement.

Gu Yujia opened her graduate student group chat and sent five red envelopes of 200 yuan each.

The previously quiet group chat instantly erupted with activity.

"Holy shit, what's up with President Gu? Sending such huge red envelopes—is she getting married?"

"If she's getting married, I have to give a gift. I grabbed 150 yuan from the five envelopes. Giving 200 yuan for the wedding wouldn't be a loss, right?"

"Haha, you'd give President Gu 200 yuan? What about your Capital University master's degree's dignity?"

"President Gu's been striking it rich lately. With her celebrity friends promoting her, her business is booming. She's just sharing the wealth."

"..."

Seeing her usually serious classmates teasing her, Gu Yujia couldn't help but smile at the screen and replied:

"Peppa Pig—help me promote it. I'll treat you all to dinner later."

Among her graduate school classmates, Gu Yujia was considered one of the most successful. Among those who had started their own businesses, her company was the largest.

Given her recent popularity, her classmates were giving her plenty of respect.

"Hey, I know this cartoon! Big Fei made it, right? True to form, old classmate! You two are helping each other out, huh?"

"Yujia, they say you had a 'more than friends, less than lovers' classmate back in school. Could it be Big Fei?"

"Now *this* is a topic that'll keep me awake! Gu Yujia and a popular singer's untold past?"

"Ah, I get it. This red envelope is hush money."

"..."

Gu Yujia retorted, "Stop talking nonsense. We're just helping each other out as classmates. I'll remember your kindness."

"That's too serious, President Gu. No need for any 'kindness'—we'll still be following your lead in the future."

"I'll watch the cartoon tomorrow to check the content. If it's suitable, I'll promote it at our early childhood education center."

"Right, the content is key. As long as it's positive and uplifting, cartoons are a must for preschool education."

"An English version would be even better—it could serve as supplementary material for early English learning."

Hearing her classmates finally shift to practical matters, Gu Yujia replied with satisfaction.

"Thanks! I'll treat next time!"

These classmates were reliable; she figured they'd give the cartoon a little promotion once it aired.

But the real impact depended on Big Fei.

She could only do her small part.

***

When Huang Wei heard about Big Fei's animated series, she immediately called him.

"Big Fei, are you picking fights with people again? When are you going to change that stubborn temper of yours?"

Lin Chudong smiled. "Sister Huang, are you interested in my animated series?"

Huang Wei replied, "You know our last animated series didn't do very well. I can't take on another one. How about I introduce you to the director of the Children's Channel?"

"That would be great. I'd appreciate it, Sister Huang."

"Okay, just wait for my news."

After hanging up, Huang Wei went to the Children's Channel, where Qiao Liwei, the channel's deputy director, was giving instructions to his team.

Huang Wei greeted him politely, "Brother Qiao, are you busy?"

Qiao Liwei's face lit up. "Little Huang, here to offer us some guidance?"

Huang Wei was a rare young leader in CCTV, both beautiful and elegant. Qiao Liwei had a slight crush on her, so his attitude was naturally warm and welcoming.

Huang Wei smiled. "You're too kind, Brother Qiao. I wouldn't dare presume to give you advice. I wanted to discuss a business matter with you."

"Big Fei has a new animated series and asked me to inquire if it could be broadcast on our channel."

Qiao Liwei was taken aback for a moment, then his brow furrowed slightly.

"I've seen Da Fei's animated series. It's not quite up to par yet."

"Big Dog and Two Dogs is doing well on our channel. It's currently our most popular animation, with high ratings, second only to Animation City."

"I'm not optimistic about Da Fei's series."

While it was true that he harbored feelings for Huang Wei, he couldn't let personal matters compromise his professional judgment.

The success of an animated series ultimately depended on its ratings. Da Fei's series was too simplistic, lacking the heroic rescue plots that children loved.

Huang Wei nodded, chatted with Qiao Liwei for a few more minutes, and then left.

When she informed Da Fei of the news, he had already anticipated this outcome.

It had been worth a try, and if it didn't work out, so be it.

If the series gained popularity online, the TV station would naturally come looking for them.

***

Sun Xuan was halfway through his editing work, making rapid progress.

After all, post-production editing was just as demanding as filming. Fortunately, Da Fei's film and television department was helping with the editing, which allowed them to maintain this pace.

Seeing the animated film Da Fei had created, Sun Xuan chuckled bitterly. *That Da Fei never rests,* he thought. *Seamless transitions, not a moment to spare?*

Sun Xuan pulled out his phone and sent a WeChat message to Lao Ding, the producer at Animation City.

"Lao Ding, have you seen my brother Da Fei's animated film? Any chance you'd consider airing it on Animation City?"

**Lao Ding:** It's worth considering. I don't have any new shows lined up recently, and the station director even asked me to look into *Big Dog and Two Dogs*. But that one's not very educational, so I'm still thinking about it.

**Sun Xuan:** How about *Peppa Pig* then? If you think it's good, I can help you get in touch.

**Lao Ding:** No rush. Let's wait and see how this one performs when it airs.

Since the show was already set to premiere on Search Rabbit Video, Lao Ding decided to wait and see how the data turned out.

Animation City was also in a difficult situation. There were only so many educational and science-popularization cartoons available, and few art studios were willing to produce them anymore. As a result, Animation City had to repeat the same shows about once a month.

Many children had watched these repeated episodes so many times that they were already sick of them.

Most of the audience was forced to watch by their parents, which kept Animation City's ratings high. But if this continued, its reputation would inevitably decline. Lao Ding was actively seeking a change.

The 6 PM slot on CCTV-1 was a crucial time slot, with many people vying for it. If the ratings started to slip, the show could easily be replaced.

As Lao Ding watched two cartoons online, he felt conflicted.

*If all else fails, should I buy the rights to Big Dog and Two Dogs?*

***

The next evening at 6 PM, Animation City began airing the story of Sima Guang smashing the jar.

A middle-aged man parked his car in the underground garage, loosened his tie, and lit a cigarette.

The man's name was Hu Yuhui, a low-level manager at an advertising firm, where he was under immense work pressure.

Every day after work, parking in the community's underground garage and smoking a cigarette was his most relaxing moment of the day.

He had just taken two puffs when his phone rang. Hu Yuhui quickly answered.

"Honey, what's up?"

"Why aren't you home yet? Hurry back and entertain the kids. I still need to make dinner."

"Okay, I'm almost there."

Hu Yuhui hastily stubbed out his cigarette and hurried home.

In the living room, his son, who had just started kindergarten, was clinging to his mother. It was already 6 PM, everyone was hungry, but dinner hadn't even been prepared yet.

His wife said impatiently, "Go entertain the son! I'll start cooking!"

The child ran over and began pestering Hu Yuhui to play with toys, while his wife busied herself in the kitchen.

Hu Yuhui sighed. Life moved too fast these days.

He was too exhausted to even play with his child.

He turned on the TV, landing on CCTV-1.

"Son, shall we watch Animation City?"

The boy shook his head. "No, I've seen it all before."

Hu Yuhui had already watched the Sima Guang Smashes the Jar story at least five times; he could practically recite the lines from memory.

Helpless, he flipped through the channels. *Big Dog and Two Dogs* wasn't on yet, and no other channels were showing cartoons.

He pulled out his phone and scrolled through it, suddenly opening *SooRabbit Video*.

"Want to watch a new cartoon, sweetie?"

With that, Hu Yuhui cast *Peppa Pig* onto the TV.

His five-year-old son, still clutching his toy, sat spellbound on the sofa as the music began.

"I'm Peppa, this is my little brother George, this is my Mummy, and this is my Daddy..."

"It's raining today, so George and Peppa can't play outside..."

Seeing his son completely absorbed in the screen, Hu Yuhui breathed a sigh of relief. He quickly took off his suit jacket, rolled up his sleeves, and headed into the kitchen.

"Honey, let me help you."

The woman was startled. "Go watch the kid. I've got this."

"It's fine, he's watching cartoons."

"He's not one to sit still. He'll be acting up again in a minute."

"Don't worry, he's watching *Peppa Pig*. He's completely mesmerized."

The woman frowned. "What kind of cartoon is it? I hope it's not one of those low-quality ones that warp his values."

Hu Yuhui shrugged. "I don't know, but it looks pretty good."

The woman, still uneasy, put down her cleaver. "I'll go take a look."

She stepped out of the kitchen and saw her son sitting intently in the living room, watching television.

Da Fei's voice rang out from the TV: "Peppa and George are wearing their boots, and Daddy Pig and Mummy Pig are wearing their boots too! Peppa loves jumping in muddy puddles, and everyone loves jumping in muddy puddles!"

A faint smile appeared on her son's face. Mimicking the cartoon, he bounced a few times on the sofa.

Only then did the woman relax. The cartoon seemed childish, but it held her child's attention remarkably well.

Returning to the kitchen, she saw that all the vegetables were already chopped. A smile bloomed on her face.

"Having you help me makes things so much easier."

Hu Yuhui replied, "This cartoon is a lifesaver. I can even help with cooking from now on."

"Does this cartoon require a membership?" the woman asked.

"Yes, but it's on Search Rabbit Video. I got a subscription before to watch *Sword-Bright*, and it's still active."

"Search Rabbit Video is pretty good. We should get an annual membership later."

"Good idea. Just this one cartoon is solving so many problems for our family!"

They both laughed.

For families with children, the greatest contribution of any cartoon is its ability to keep the little ones quiet for a while.

Search Rabbit Video.

Ji Tienan glanced at the rapidly increasing download numbers and was surprised.

"Xiao Lu, what's going on today? Why are the downloads skyrocketing?"

-----------------------

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