The last one was the all-too-familiar Naobaijin.
"This holiday season, don't accept any gifts, only accept Naobaijin." This catchy slogan, undoubtedly one of the most classic copy lines in TV ad history, made Naobaijin famous all over the country.
Many people actually think that this health product is just a waste of money, and they scoff at its supposed benefits, including Su Zelin.
But when considering what to give the old lady today, Naobaijin just popped into Su Zelin's mind, and he bought a few boxes almost without thinking.
In fact, many consumers know that this stuff probably doesn't have much effect, but buying Naobaijin as a gift for the elderly shows filial piety and feels prestigious, and as long as it makes the elderly happy, who cares if it's truly effective, right?
So Naobaijin's slogan truly captured the psychology of consumers, and it's no wonder it sold like crazy.
