There is no concept of brand ambassador in this realm yet, but the principle is immediately understandable.
Situ Yan pondered for a moment and a smile appeared on his face.
The recent momentum created deliberately by the commerce alliance almost diverted the attention of cultivators in the Yan Kingdom away from the secrets of the Demon Sect.
This is what the senior management of the commerce alliance wants to see.
It is also what his father Situ Dang wants to see.
If he can further heat it up, it would be icing on the cake, surely making those uncles in the upper commerce alliance look at him with renewed interest.
Additionally, with Yu Ziyu's recent popularity, inviting her to promote the ten southern cities under his supervision might lead to a sudden leap in the business of the ten cities, further showcasing his capabilities.
It truly is a plan to kill two birds with one stone.
