This reality show, it's ultimately just an entertainment-focused commercial program, at least for now has not been broadcast by official media, but it has gained considerable spread on Douyin. Besides Douyin, platforms like Bilibili are also the same.
It is well-known that platforms like Bilibili have purchased the survival video copyrights of Bear Grylls, which naturally has the soil for these kinds of videos, so although Douyin acquired the rights for this season of Alone in the Wilderness, the attention first heated up from other websites.
For the vast majority of people who haven't been following Li Younan, the first thing they learned was that there is a Chinese person—not a Chinese-American, but a real Chinese person—participating in this show.
Everyone started to learn more about Li Younan, either out of curiosity, or to see if this compatriot can bring glory to the nation, or even to find out if a Chinese person would struggle in such a wild setting.
