The movie became a hit.
And it continued to stay a hit.
Right now, there aren't many movies, and the cinemas don't need to arrange various schedules. The reason for their choice is simple and honest: whichever one sells tickets, they show that one.
At first, Jack and others thought, how much impact can a movie really have?
But after half a month passed, they realized they were terribly wrong.
There was an important factor they had consistently overlooked.
Consumer age.
Jack and his team had always targeted young consumers with their shampoo products.
This group of young consumers also loved watching movies.
Never underestimate the rise of something popular.
Just like back in the day, owning a red scarf was the dream of so many girls.
As the movie became popular, using the same brand of shampoo as the characters in the movie became a trend.
If you didn't use it, as modern terms would have it, you'd be out.
