<🎧 Song Recommendation: Right Now (Na Na Na) by Akon>
...
"You can't just drop ten tracks after months of silence," Emily explained to Von one time on their work table.
It was late September, a week after the official Instagram announcement had sent the internet into a frenzy. Emily had printed out spreadsheets and laid them across the table.
"Masquerade is still doing incredible numbers, yes. But the algorithm is a beast. The release date is October 25th. If we make them wait a full month with zero new music, the hype might start to stagnate. We need to feed them an appetizer. A promotional lead single to keep their attention hooked."
Von looked over the tracklist on his phone. He knew exactly how the industry worked. Releasing a single early was standard procedure to build momentum.
"Which one?" Von asked.
"Not one of the features," Emily said immediately. "We need something catchy, radio-friendly, but distinctly you."
