It was precisely because of the foundation he had already laid that this casual post went viral.
"Right now, all the major players are getting involved. Look at the German Football Association, the German Professional Football League, and even our own Dortmund—aren't they all trying to ride this wave of hype?"
"Aren't La Liga, the Champions League, and UEFA all cashing in on it too?"
"Also, Eevee is a social media guru. He just transferred to AC Milan, and the Milan Sports Daily asked him about it last night. His response was, 'Can I get in on this?'"
Everyone immediately burst into laughter.
This wave of hype had been engineered with incredible success.
The entire affair was not only entertaining, but more importantly, the gimmick was fantastic. Plus, every party involved got what they wanted.
And no one really lost anything in the process.
Just as France Football Magazine commented on Twitter, "The era of social media completely influencing the world of sports has arrived!"
