When it comes to social media, setting aside those who got lucky and went viral, most people who just make videos and stream are only at the most basic level.
Without breaking past this stage, no matter how many followers you have, your fame is superficial. Your follower loyalty is low, and your ability to climb rankings, sell merchandise, or win PK battles is pathetic.
You also can't make people associate you with a specific word or concept.
But if you can break through to the second level—the stage of cultivating a persona—then it's a different story. Fan loyalty is high, they identify with you more strongly, and their level of support is on a completely different level.
His "Ancestral Master" persona, for example, is at this level.
When people talk about the "Ancestral Master" or "scumbags," they subconsciously think of him, Chen Jincheng.
Those top-tier influencers with over ten million followers are pretty much all playing at this level.
