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The Publicity Association is short for the Bureau of Culture and Tourism. Its primary responsibilities include promoting the development of local tourism, managing and supervising the tourism market, developing and integrating cultural tourism resources, discovering unique local tourist routes, and building tourism brands.
However, as times have changed, traditional methods of tourism promotion have become less effective. The way tourism projects are presented has also evolved. Most importantly, the rise of the internet gave birth to the Tiao Yin platform, a new battleground for tourism publicity.
Thanks to Chen Jincheng, the Coastal City Publicity Association was the first to take the plunge. While other publicity associations across the country were just creating their accounts and had only tens of thousands of followers, the Coastal City Publicity Association's account had already surpassed two million followers, all thanks to Chen Jincheng's strategies.
