Lei Xiaojun already had over 20 million followers, so any video he posted was bound to attract significant attention. But considering who he was, a video about a major event would create an instant uproar.
Especially since for the past week, the entire internet had been fixated on the news of his 3 billion financing deal for a 20% stake in Second-Life Star.
The video showed him shaking hands with Chen Jincheng, and with a title like "Partners from now on," it almost instantly blew up Tiao Yin.
Moreover, with all the online hype, Rice Group naturally wasn't going to miss this opportunity. They used it to their advantage, feeding the story to the media. In an instant, headlines like "Chen Jincheng and President Lei Finalize 3 Billion Financing Project at Rice Group" were everywhere.
And just like that, the story became about Rice Group.
After all, the deal was signed at Rice Group's headquarters, right?
So, Rice Group was determined to get its share of this wave of popularity.
