Therefore, revenue from member subscriptions would be low. They would have to make the money back through advertising, especially since they'd spent 520 million to acquire the show.
Securing advertisers for a TV series happens in several phases. The first is the project preparation phase, which means contacting advertisers during the scriptwriting and project approval stages. A classic example of this was *Qingyun Year 2* in his past life.
This kind of treatment was usually reserved for sequels to massive hits.
Alternatively, a highly-respected director and core creative team could also attract advertisers at this stage.
Other opportunities arose during filming, as well as during the release scheduling and promotional warm-up phases.
However, these advertising deals were handled by the production company and the television networks, having little to do with the streaming platform itself.
