Whether it's people, objects, or creative works, there are only wrong given names, never wrong nicknames.
In Su Yan's previous life, the nickname for 'Kimi ni Todoke'—"So Slow It Hurts"—spread widely among fan communities.
In the Xia Nation, that nickname has now begun to overshadow the original title. Many casual viewers don't even need to watch the show—just by seeing fans discuss its nickname, they can roughly tell what kind of story it is.
A new week began, and the popularity of 'Kimi ni Todoke' continued to grow. Along with it, Su Yan's Dimensional Pictures ramped up promotions—not only for the 'Fate/stay night' drama, but also for its game adaptation.
When the drama project was first approved, Su Yan had already established the game development department and greenlit the game.
He had invested quite a bit of money into these derivative games. However, he wasn't expecting to make a profit from them anytime soon.
Whether it was the 'Fate/stay night' game or the 'Rurouni Kenshin' game released during the Spring Festival season, turning a profit would naturally be ideal. But even if the market response was poor, as long as the losses weren't outrageous, he would treat it as valuable experience for the company's game division—a foundation for the future.
By late October, the revenue from 'Fate/Zero'—which had aired earlier—began flowing in steadily from various channels.
At present, Su Yan's company is advancing on three fronts simultaneously: games, television dramas, and films. He had even established a dedicated department to set up a merchandise production factory. Every day, large sums of money were flowing out of the company—
—and yet, the cash reserves in its accounts kept increasing.
Since his debut, Su Yan has produced numerous works. Even though many had already finished airing, his growing reputation kept drawing in new audiences, who would go back and binge his older shows. The cumulative long-tail revenue was staggering.
Even if a particular work had reached saturation in the Xia Nation market, the overseas markets Su Yan was expanding into had become a fresh blue ocean.
With steady development—without leveraging capital games or risky financial maneuvers—the company's earnings were simply impossible to spend given its current needs.
After arriving at the company, Su Yan casually reviewed the latest financial reports. He took a deep breath, then checked employee salaries and bonus expenditures.
The employees at Dimensional Pictures were already earning very high incomes.
With Su Yan producing several works each year, total production costs exceeded one billion yuan. A portion of that money flowed directly into employees' accounts as salaries and bonuses.
For a company of just over 300 people, the expenses were already absurdly high. Increasing them further would basically be handing out free money.
"Forget it. No need to worry about this," Su Yan said, looking relieved.
In the past, he believed that money earned but not quickly spent—whether through investment or consumption—was equivalent to not earning it at all.
But now… whatever.
With his limited financial expertise, he truly couldn't figure out how to invest such a massive amount of money efficiently without wasting too much time that should be spent on film production.
"Hmm… I'll just distribute more dividends to Shinozaki Ikumi and myself. Let's split a few hundred million first. I remember she said her current villa area is too noisy—she can just buy a new one."
With a slap to his forehead, Su Yan made the decision.
This would already be the third shareholder dividend this year. The company only had two shareholders: Su Yan and Shinozaki Ikumi.
Although shareholder dividends were subject to heavy personal income tax, Su Yan didn't mind. In both his past life and in Xia Nation, countless celebrities had fallen due to tax issues. He paid special attention to this area—even when the finance department subtly suggested possible "optimization" methods, he rejected them outright.
After all, there was no need.
With filming for the 'Rurouni Kenshin' movie essentially complete, Su Yan had only a small role in 'Fate/stay night'. As for 'Code Geass: Lelouch of the Rebellion', he had no filming scheduled this week. The scripts for 'Howl's Moving Castle' and 'Weathering With You' had just been written, and aside from him, only Shinozaki Ikumi had read them—she was still considering casting choices.
For the past few days, Su Yan had basically nothing to do.
Someone always busy finds it hard to adjust to suddenly being idle.
"So this is why my bosses in my previous life loved working overtime…" Su Yan chuckled bitterly after a while.
However, his boredom only lasted three days.
Shinozaki Ikumi was a woman of action.
Given Dimensional Pictures' current strength and status in the industry, even with multiple projects running simultaneously across games, television, and film, adding two more movie projects posed no real pressure.
Moreover—
If the company wanted to continue expanding, it needed to collaborate with film and television capital both domestically and internationally.
For example, while Su Yan aimed to break into overseas markets, foreign film capital also wanted access to the Xia Nation. Each side relied on its own capabilities, but having partners and distribution channels in each other's markets would undoubtedly make things far more efficient.
For a project like 'Howl's Moving Castle', Shinozaki Ikumi had already planned how to negotiate with international partners over casting some of the key supporting roles.
The more projects Su Yan initiated, the more bargaining chips she had in hand. Naturally, she hoped he would write as many scripts as possible.
Of course, she had also considered recruiting professional screenwriters from the industry, rather than relying solely on Su Yan's scripts.
But after a few days of thought, she abandoned the idea.
The reason was simple: a company that had consistently produced only top-tier works suddenly releasing second-tier productions—wouldn't that be lowering its own status?
Su Yan's works had already claimed a large portion of the market. There was no need to compete with other TV stations and production companies for scraps.
By Saturday, the initial project plans for 'Howl's Moving Castle' and 'Weathering With You' were completed internally. Shinozaki Ikumi immediately began assembling production teams.
And by Sunday—
It was once again the weekly "Su Yan fan activity day."
Even after a week, the fans' resentment had not subsided.
Across major forums, fan groups, and official accounts, they gathered once more. Without any need for organization, they continued last week's tone, launching another round of collective complaints against Su Yan to vent their frustration.
Usually, before the most crucial plot developments of his works aired, Su Yan would give his fans a hint—a bit of psychological preparation.
Today was no exception.
On his creator account, he posted a smiling Minion meme.
He intended to give fans a small hint: tonight's episode would at least let them laugh a little.
But in the eyes of his fans, this move was practically a provocation.
[Oh, so now you're smiling?]
[We've been suffering for a whole week!]
[Do you know how many people are still emotionally damaged from the last episode?!]
[And you post a smiling Minion???]
[Are you mocking us?!]
Already full of resentment, the fans of 'Kimi ni Todoke' finally snapped.