It was already everywhere.
By the time most people opened their screens that morning, the images had moved through smaller networks — private groups, industry threads, accounts that specialized in circulating what wasn't meant to. They were sharp, properly lit, framed the way campaign materials were meant to be seen. Not compressed. Not cropped. The edits incomplete in places, too raw in others, some carrying internal processing marks that only existed before final publication.
And in every one of them — Arianne.
Side-by-side comparisons appeared within minutes. Campaign images aligned with stills from the event the night before. Different angles, same structure. The questions came fast and overlapped: why is Rochefort's interim CEO in this campaign, was she there from the beginning, why hide it, and underneath all of them, the one that didn't need an answer because the images had already provided it — that's Arianne Summers.
