Even though he was confined to the Fu Family Mansion, Fu Zicong hadn't given up on investing in "Falling in Love with You is Sweet as Honey."
The Fu Group had withdrawn its funding, and his father, the richest man, refused to provide money. Fu Zicong had no choice but to take matters into his own hands.
He invested all the funds he had, as well as everything that Xinchen Entertainment could mobilize, into "Falling in Love with You is Sweet as Honey," a large-scale fantasy Xianxia period drama.
He even went so far as to take out a mortgage loan from the bank.
His goal was to compete with Aifei Entertainment's hugely successful "Legend of the Sword and the Hero."
Everyone at Xinchen Entertainment, from President Fu Zicong to employees like Li Yi, placed great importance on "Falling in Love with You is Sweet as Honey." They regarded it as Xinchen Entertainment's annual blockbuster and its most significant investment of the year.
Therefore, upon hearing Fu Zicong's order, Li Yi, who was on the phone, was surprised and stunned:
"What? President Fu, at this time, you want to arrange for 'Falling in Love with You is Sweet as Honey' to premiere? But, President Fu, 'Falling in Love with You is Sweet as Honey' hasn't even finished filming yet."
"We haven't finished filming. Why not air it as we go?"
Faced with Li Yi's question, Fu Zicong on the other end of the phone immediately snorted coldly:
"Isn't Aifei Entertainment's Weiwei's Smile: Infinite City also unfinished? They can air as they film, so why can't our Falling in Love with You is Sweet as Honey?"
He was determined to pit their Xinchen Entertainment's big production of the year, Falling in Love with You is Sweet as Honey, against Aifei Entertainment's Weiwei's Smile: Infinite City.
Previously, Legend of the Sword and the Hero had beaten their Xinchen Entertainment's investment in Romantic Love, a matter that Fu Zicong had been brooding over.
This time, he was determined to use Falling in Love with You is Sweet as Honey to redeem himself!
He wanted to make Aifei Entertainment, Weiwei's Smile: Infinite City, and Xu Yifei and Fu Shan pay!
Thinking of this, Fu Zicong became even more determined. Thus, he once again issued orders to his assistant, Li Yi, over the phone:
"Li Yi, go and contact the relevant platforms to finalize the premiere arrangements. As for the TV station, let's go with Xiangnan TV. Tell them that if they reject Aifei Entertainment's Weiwei's Smile: Infinite City and instead air our Falling in Love with You is Sweet as Honey, they will surely benefit!"
Li Yi on the other end of the phone seemed hesitant.
However, since his boss had already made the decision, what could he do?
He could only repeatedly agree:
"Yes… Okay! President Fu, I'll get right on it. I guarantee the mission will be accomplished!"
Soon, Xinchen Entertainment's official Weibo account released the premiere announcement for Falling in Love with You is Sweet as Honey—
Xinchen Entertainment's annual blockbuster—the large-scale fantasy Xianxia costume drama Falling in Love with You is Sweet as Honey is about to premiere. Please stay tuned!
At the same time, the male and female leads of Falling in Love with You is Sweet as Honey—top-tier, first-line actress Zhao Xiao, and top-tier, popular young actor Zhen Cheng—also liked and reposted this announcement.
Subsequently, a group of leading actors, as well as all the cast and crew of Falling in Love with You is Sweet as Honey, also collectively liked and reposted this announcement.
Because Zhao Xiao and Zhen Cheng were top-tier stars, they already had a lot of buzz.
In addition, Falling in Love with You is Sweet as Honey had an all-star cast, and every actor had a significant background. They also had many fans and a broad audience base.
And so, in just a little while, the news that "Falling in Love with You is Sweet as Honey" was about to premiere also made it to the top of the trending searches.
For a time, it also sparked a heated discussion:
"Wow! "Falling in Love with You is Sweet as Honey" is also going to premiere?"
"Didn't all sorts of marketing accounts hype this "Falling in Love with You is Sweet as Honey" before? They said this drama had a star-studded cast and was a sincere, big production from Xinchen Entertainment this year. It was directly aiming for the blockbuster drama—"Legend of the Sword and the Hero." I have to say, I'm quite looking forward to this drama."
"Just after "Weiwei's Smile: Infinite City" released its news, saying it was going to premiere, this "Falling in Love with You is Sweet as Honey" also released news, saying it was going to premiere. And, the time, it's actually completely the same as the premiere time of "Weiwei's Smile: Infinite City." Seriously, are these two entertainment companies going to go head-to-head?"
"I don't care if these two dramas and two companies are going to go head-to-head, I only know that we, the audience, are in luck. There are two seemingly pretty good dramas premiering at the same time. Wow, I have to watch! I must watch!"
"Have to watch +1!"
"Just for Zhao Xiao and Zhen Cheng, these two top-tier stars, and a bunch of other celebrities, I'm already full of expectations for this "Falling in Love with You is Sweet as Honey"!"
"Looking forward to the premiere of "Falling in Love with You is Sweet as Honey"!"
...
The netizens and viewers could all sense, to varying degrees, that Xinchen Entertainment wanted to go head-to-head with Aifei Entertainment.
However, the netizens and viewers didn't care at all.
Not only did they not care, but they were actually happy to see it happen.
The two entertainment companies going head-to-head wouldn't be a bad thing or a loss for them, the audience.
On the contrary, they could welcome the premiere of two dramas at the same time, wasn't that great?!
In short, they were looking forward to it!
At this moment, Fu Shan and the others, who were in Modu (Shanghai), naturally knew about this news.
"President Fu, it seems that this time, Xinchen Entertainment wants to directly confront us."
Jiang Jinsong frowned as he looked at the news released by Xinchen Entertainment about the premiere time of Falling in Love with You is Sweet as Honey.
The two dramas, aside from airing on different platforms, had the exact same premiere time. It was hard to believe that Xinchen Entertainment wasn't deliberately trying to go head-to-head with Aifei Entertainment and Weiwei's Smile: Infinite City.
Fu Shan wasn't a fool; he naturally saw through Fu Zicong and Xinchen Entertainment's little schemes.
Hearing Jiang Jinsong's words, he just smiled: "So what if they're going head-to-head? Premiering them at the same time creates competition, and competition leads to progress."
Fu Shan was very confident about this new drama.
As Xu Yifei had said, the film and television dramas produced by him, Fu Shan, were always top-notch.
Fu Shan wasn't afraid of going up against Xinchen Entertainment and Fu Zicong.
After all, in the end, it was the quality of the drama that would win.
Whose show is ugly, whose is embarrassed.
At the same time, watching the various discussions online about Falling in Love with You is Sweet as Honey, as well as the countless hot searches and marketing accounts bought by Xinchen Entertainment to promote and hype Falling in Love with You is Sweet as Honey, Fu Zicong was extremely pleased.
"Well done!"
Besides being pleased, Fu Zicong also didn't forget to affirm his subordinate, Li Yi, in their daily conversation:
"This time, we not only want to redeem ourselves, but also make Aifei Entertainment, as well as Xu Yifei and that poor boy, Fu Shan, look bad!"
Speaking of which, Fu Zicong suddenly remembered something and couldn't help but grit his teeth: "Also, I want to make Xiangnan TV regret it. I want to make that old man Liu Jianguo cry and kneel at my feet, begging me to sell the second round broadcast rights of Falling in Love with You is Sweet as Honey to their Xiangnan TV at a high price, hmph!"
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