December 5th, 2019.
A piece of news that captivated basketball fans worldwide was officially released.
Anta's first independent brand, Kai's Mentality, was finally set to officially launch today at 10 AM at its global offline flagship stores!
Three days after Kai's first signature shoe debuted, which was December 8th, two other initial colorways of the "Kai's Mentality" sneakers would be released again.
This news had already been well-known and eagerly anticipated by fans since the Clippers played against the Thunder.
All fans following this year's NBA season had already woken up early, eager to arrive at the nearest Anta offline store near their respective residences.
Waiting for 10 AM to arrive!
At the same time, in the Magic City of China!
"Mi, there are too many people ahead!"
A young and beautiful girl said to a woman wearing a scarf and sunglasses, "I think it will take at least five hours of queuing for us to be able to buy!"
"Is that so!?"
The woman with sunglasses sighed softly. Although she was dressed very tightly, it still couldn't hide her curvaceous figure.
This person was none other than Yang Mi, also known as "Mi Mi," a popular actress in China.
Mi Mi was also a die-hard fan of Kai Chen.
To get Kai's first pair of signature sneakers, she led several assistants and even got up and got ready before 7 AM to rush to the nearest Anta flagship store from her home.
However, what left them dumbfounded was this crazy line.
It was only 7:15 AM, and a long line had already formed at the entrance of the entire Anta store.
What was even more exaggerated was that there were even several tents set up at the front of the line!!
"Damn scalpers!!"
Seemingly noticing Mi Mi's bewildered expression, an assistant wearing a Kai Chen jersey explained, "It's said that they've been queuing here since last night, waiting for an entire night!"
They started queuing last night??
And even set up a tent??
Just to buy Kai's first sneakers this morning??
Mi Mi was completely stunned.
She thought that arriving at the store three hours early to queue was already very early.
But she didn't expect that there were so many formidable people in this world.
Of course, the number of fans arriving behind Yang Mi at the Anta flagship store entrance was still continuously increasing...
Now it was no longer a matter of being overcrowded!
Instead, the entire block had come to a standstill!
As soon as ten o'clock arrived, enthusiastic fans began a frantic rush for Kai's first signature sneakers!
Anta's senior management also received real-time data on sneaker sales from various stores.
"President, the five-minute sales figures are out. A total of 300,000 pairs have been sold in the Asian region, and a total of 800,000 pairs worldwide!"
"How many pairs did we put out in total!?"
Ding Shizhong, the founder of Anta, was very satisfied after hearing his assistant's report: "Is it enough for the first release!?"
"Judging by this sales speed, it might be far from enough!"
Kai Chen's first batch of signature sneakers had been prepared for a long time, with a total production of 5 million pairs, with 4 million released in China.
Now, after only five minutes, 500,000 have already been sold in overseas regions!
In other words, only half are left for the people outside of China....
The terrifying sales speed was something Anta itself had not anticipated.
This also brought satisfied smiles to the faces of scalpers in various regions.
Sneakers originally priced at 200 dollars were resold for 400 dollars as soon as they left the store.
The price directly doubled!
The phenomenon of fans reselling and raising prices is actually not uncommon.
However, this kind of immediate price increase and resale right after purchase, just by stepping out of the flagship store, with a large number of people taking over, is truly rare.
This also indirectly showed Kai's popularity worldwide.
Based on a price of 200 dollars, Anta had already earned 160 million in just five minutes!
Looking at the data in his hand, Ding Shizhong was dumbfounded!
He had expected Kai's first signature shoe to sell well and be in high demand.
But he didn't expect it to be so fast, with such strong sales!
Even Nike's LeBron new sneakers, released a few days ago, had sales that were not even a fraction of Kai's.
As Kai's performance in the NBA gradually improved, it was only a matter of time before he reached the top of the league.
Therefore, as Kai's first signature shoe in his professional career, a price increase in the future was inevitable.
In other words, grabbing a pair of sneakers was more like an investment.
Ding Shizhong also notified Kai by phone about the sales situation of the sneakers immediately.
"Congratulations Kai, in just five minutes, you've earned 48 million dollars!"
According to the contract between the two parties, Anta would give Kai 30 percent of the total sales revenue of his signature shoes.
And Anta would bear the taxes in full.
"Haha, Mr. Ding Shizhong, congratulations to you too!"
Kai replied with a smile, "Congratulations on successfully entering the overseas market, and also on having a very great start!"
"According to the suggestion you gave earlier, we will arrange the release of your second pair of shoes immediately!"
Having tasted success, Ding Shizhong naturally wouldn't miss such an opportunity: "Kai, I hope you can continue to deliver a perfect performance every time you wear a pair of our shoes!"
"That way, it will be beneficial for both you and Anta!"
"Mr. Ding, you can rest assured about that!"
Kai nodded, "Seeing Anta surpass Nike to become the global number one is also what I want to see!"
The two then exchanged a few more compliments before ending the call.
"We completely underestimated Kai's commercial value!"
At the same time, Ding Shizhong, who had just finished his call with Kai, immediately convened a high-level meeting and announced the sales situation of Kai's first signature shoe.
"From now on, we must shift all our resources and projects entirely towards Kai!"
Just as Kai had said before: Anta was destined to become the world's number one!
At this moment, Ding Shizhong completely agreed with Kai's statement!
His terrifying ability to drive sales could almost single-handedly contend with the entire basketball world!
That night!
The Los Angeles Clippers once again welcomed the Phoenix Suns to their home court!
This rematch also led fans to tease:
The third overall pick makes history in the NBA, while Ayton makes history off the court!
This season's best background board in the league—the Phoenix Suns!
It's not just a background board; the Phoenix management's operations are also historically unprecedented!
Although it was generally believed by the outside world that the Suns would once again become a background board.
But actually, looking closely at their recent performance, it's quite good.
After the top pick Deandre Ayton's suspension, the team's core player Devin Booker completely broke out.
In the past ten games, Devin Booker averaged 31.3 points, 4.4 rebounds, and 5 assists.
His excellent performance also led them to win 7 of those games, bringing their record to 13 wins and 13 losses, placing them tenth in the Western Conference!
They had once again seen hope for advancing to the playoffs!
==========
Thank you for the support.
100 power stones = Bonus Chapter
Check my P@treon for 25+ advanced chapters
[email protected]/JustTranslate