It was New Year's Day.
The homepages of the Luzhou Tieba, Luzhou Online, and other local forums all featured an event poster with the slogan: "Let Kuai Pao Buy You the First Milk Tea of the New Year."
Over the past month, Kuai Pao's reputation in Luzhou had been steadily growing. It had become a must-have food app on everyone's phone, spreading by word of mouth, especially among university students and young professionals.
"Zhou Yi, look at this promotion!"
In a rental apartment in Yaohai District, Wu Lei was lying on his bed when he suddenly noticed a new promotion on the Kuai Pao app.
New users who signed up would get a free cup of milk tea.
Participating brands included Kawangka, CoCo, Gu Ming, Mi Chao, and Bi Feng Tang. Existing users could also invite a friend to complete their first order, and once their friend's delivery was finished, they would get a free order of their own.
The mechanics were simple and direct, which really appealed to young people.
