"One hundred billion Hua Yuan? In less than two months?"
At the Hang City Ali Headquarters, Ma Liyun's eyes lit up when he heard the news. He immediately decided: Yu'e Bao had to be ruthlessly copied.
The potential returns from 100 billion in idle funds were far more than the five to six hundred million in annual book profits. More critically, it could upgrade a payment tool into financial software, boosting user retention and ecosystem synergy.
Furthermore, keeping that 100 billion in Yu'e Bao could generate at least a million new orders a day for Pinbei, creating a complementary relationship between their e-commerce and financial services.
For context, the Ali e-commerce division's average daily sales were around 3 billion Hua Yuan. On the day of the Double Eleven promotion, they sold 19.7 billion Hua Yuan, approximately 6.6 times the usual amount.
