Because this was all just the warm-up.
Planting 'moles' in Master Huang's fan circles was the first step.
The splash screen ad on the New Star app was the second step.
Jiang Qiuqiu's own fans were very loyal, with incredibly high engagement. The moment the New Star splash screen ad appeared, her core fanbase immediately headed over to Taobao Food to follow the pre-sale for the sauce.
The promotional poster was released at 10:00, and by 11:00, the Taobao Food page already had nearly 3 billion followers.
This was far more impressive than the hype their competitor's crab roe sauce had managed to build up over a day or two.
How could such a massive surge in numbers not shock the fans of Master Huang who were keeping an eye on Juju? 'Is... is this data real?'
They didn't believe it.
