So the world of the wealthy seems simple, but in reality, there are many intricacies that we ordinary people can neither see nor grasp.
Therefore, for many online news stories, it's enough to just be a spectator; you must never take them seriously.
For a Second-generation rich of his level, life isn't just about decadent indulgence and entertainment.
Even less so is it like what the internet says, where they only know how to mess around with Internet Celebrities every day.
When meeting people of a high enough caliber, Wang Congcong is actually more willing to discuss business with them rather than just chatting idly or clubbing.
This was also why he was willing to get to know Jiang Cheng today.
After he looked up Jiang Cheng's two companies, he developed a strong interest in him.
Hanging out with Jiang Cheng today was definitely not as simple as just inviting him to go clubbing at a bar.
Jiang Cheng casually put his arm around Wang Congcong and spoke loudly into his ear, "I'm not interested in the Internet Celebrity industry, but I am interested in the Internet Celebrity economy."
What Jiang Cheng was interested in wasn't promoting these Internet Celebrities and opening an Internet Celebrity management agency like Wang Congcong did.
What he was interested in were the platform enterprises that these Internet Celebrities operate on.
One must realize that the platforms and enterprises that give birth to Internet Celebrities are the real heavyweights.
Although Internet Celebrities do indeed make money.
Take the TikTok celebrity Li Ziqi, for example; she successfully broke into the mainstream by filming heartwarming short videos of food preparation in the countryside.
During TikTok's explosive growth phase, her annual income through the short video platform reached 160 million directly.
Don't think that 160 million sounds like a small amount.
But in reality, many listed companies don't even reach an annual profit of 100 million.
Take his own father Jiang Jianmin's construction company, for instance; its annual profit was only five million.
Then there's the famous Internet Celebrity PAPA Sauce, who came from behind; after establishing her company, just by filming her own ranting short videos, she managed to bring her company's market valuation to 1.2 billion.
And during her peak in 2020, ByteDance directly invested 180 million in her.
This kind of figure is something only top-tier stars in the entertainment industry can achieve.
And the two of them are just representatives among many top-tier Internet Celebrities.
During these years of explosive growth, no matter who you were, as long as you dared to enter the fray and film short videos, whoever joined would become an overnight sensation.
This was also another new entrepreneurial trend following the Taobao e-commerce wave; whoever caught it would succeed.
And the one making even more money than these Internet Celebrities was undoubtedly ByteDance Company.
After TikTok's rise, by 2020, driven by the Internet Celebrity economy, its industry valuation was directly pushed to 400 billion.
So, with the advantage of knowing this information in advance, Jiang Cheng could indeed use this information gap to build a career.
ByteDance was founded in 2012.
In four years, it became an internet giant with a market value exceeding ten billion USD, already surpassing the Ali and Penguin of the past.
Qi Yuan watched the two of them huddled together talking and leaned in curiously, "What are you two whispering about while hugging each other??"
Although Wang Congcong's relationship with Qi Yuan was very good.
But he knew that Qi Yuan was very playful, and besides, his family certainly wouldn't let him get involved in these things.
So Wang Congcong usually only joked around with him and didn't talk much about business matters.
"You won't understand what we're talking about, go play somewhere else," Wang Congcong waved his hand at Qi Yuan.
"What do you mean? What do you mean I won't understand?" Qi Yuan forced his way in.
Seeing Qi Yuan separating him from Jiang Cheng, Wang Congcong said helplessly, "It's useless for you to listen to us talk business; your old man won't let you do it anyway."
Qi Yuan said with a face full of defiance, "Just because he won't let me, does that mean I can't do it?"
"Do you have any money?" Wang Congcong countered.
"Damn, I really don't have any money. Farewell!" With that, Qi Yuan turned his head and went back to flirting with Girls.
"Don't mind him; he's destined for the system later on, so his family won't let him get involved with people like us," Wang Congcong explained.
"What did you mean when you said you're interested in the Internet Celebrity economy?" Wang Congcong asked again.
Jiang Cheng fell silent for a few seconds before speaking again, "The current Internet Celebrity market is too fragmented, like various small processing workshops that can't be integrated at all. If we could bring Internet Celebrities into a single circle for collective development like the entertainment industry, think about how much market value those resources could create?"
Wang Congcong listened to Jiang Cheng's words and fell silent for several seconds, "So you mean you want to build an Internet Celebrity company?"
Wang Congcong didn't quite understand; he had been running Internet Celebrity companies for a long time, and while they were profitable, it wasn't exactly a unique industry.
Jiang Cheng shook his head, "I'm not interested in MCN agencies. The annual profit from that is at most a few tens of millions; it's boring."
Wang Congcong glanced at Jiang Cheng, "Whoa, you look down on tens of millions?"
Aside from Company Group's real estate and the Internet Celebrity economy, Wang Congcong really couldn't think of anything else to invest in.
His ChestHair Live had been established for several years, and to be honest, it still wasn't in a profitable state.
It had the popularity, but even now it was barely breaking even and no longer losing money.
"If you're really bored, you could consider doing something like that, but if we're going to do something, let's go for the big money—like the money in the upstream of the Internet Celebrity industry," Jiang Cheng said.
"Upstream money? You mean Internet Celebrity platforms?" Wang Congcong finally began to understand what Jiang Cheng meant.
Seeing that Wang Congcong had caught on, Jiang Cheng couldn't help but raise an eyebrow.
As expected of Old Wang's only son, his mind works quite fast.
"Internet Celebrity platforms... Social Media Platform? Forums? Instagram?" Wang Congcong said again.