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Chapter 482 - This is Double Standards

Hearing this, the Female Sales Associate's face blossomed into a wide smile.

Her attitude toward Jiang Cheng and Yu Xiaoxiao became even more respectful.

In less than twenty minutes after entering the store, Jiang Cheng had already picked out five pairs of high heels, three or five coats, and three short skirts.

They had only browsed the first-floor display area, and there were still many styles on the second floor.

Looking at the envious gazes of her nearby colleagues, the Female Sales Associate felt extremely fortunate that she was the one who first saw Jiang Cheng and Yu Xiaoxiao enter the store.

If it had been another colleague receiving these two Tycoons, she didn't know how long she would have been bitter with jealousy.

After all, as a luxury brand, Valentino doesn't close sales every moment, but when luck is on your side, a single sale can reach hundreds of thousands.

However, when the store is quiet, sometimes not a single order is made all day.

If no sales are made, they have to hold internal meetings, and the company requires them to send out various promotional activities or pull in member clients to spend money; not only do customers dislike this process, but they, as sales associates, also dislike it very much.

Seeing that the two of them were mostly done browsing the first floor, the Female Sales Associate immediately invited them to the showroom upstairs.

Following the winding escalator, Jiang Cheng and Yu Xiaoxiao slowly ascended under the guidance of the sales associate.

Compared to the ready-to-wear clothes downstairs, the upstairs display featured more evening gowns and pieces with a stronger sense of design.

The styles of these clothes were either very exquisite or quite extravagant.

The Female Sales Associate enthusiastically helped introduce the design details and suitable styling scenarios for Yu Xiaoxiao.

These were generally styles worn for special occasions or events hosted by celebrities.

Yu Xiaoxiao seemed very interested in the clothes in the second-floor showroom.

Earlier on the first floor, Jiang Cheng had mostly picked things out for her.

But now, Yu Xiaoxiao began to pick things out very proactively.

It had to be said that this Valentino store had clearly put a lot of effort into the layout and decoration.

The dresses and evening gowns upstairs shimmered under the four-corner spotlights, each one radiating a soul-stirring attraction.

Compared to the high heels from earlier, the designs of these exquisite dresses were also exceptionally brilliant.

It was clear the designer understood male aesthetics very well.

To put it colloquially, it was concave where it should be concave and convex where it should be convex.

Looking at these beautiful evening gowns, a spark of light couldn't help but bloom in Yu Xiaoxiao's eyes.

With every piece she looked at, she couldn't resist reaching out to touch the material.

No woman doesn't love beautiful clothes, and Yu Xiaoxiao was naturally no exception.

Jiang Cheng was also very satisfied with these beautifully designed evening gowns.

Particularly a champagne-colored mermaid dress in the corner; the design was very bold, and the style was unique.

Jiang Cheng even began to imagine the scene of Yu Xiaoxiao wearing this glittering evening gown, standing by a floor-to-ceiling window, looking at him coquettishly and inviting him to unzip the back of her dress.

After browsing for a while, Yu Xiaoxiao also came to a stop in front of that champagne-colored gown.

Seeing her study it for a good while with a look of great satisfaction, Jiang Cheng beckoned to the Female Sales Associate.

Receiving Jiang Cheng's summons, Zhao Yi's spirits lifted, and she immediately walked over.

"Mr. Jiang, is there anything I can help you with?"

"Try this dress on." Jiang Cheng pointed crisply at the gown.

Seeing Jiang Cheng point at the dress, Zhao Yi was momentarily stunned before speaking with a slight apology, "Sir, I am very sorry, but this dress has already been reserved by a client."

Hearing this, Jiang Cheng's brow furrowed slightly. "Reserved? Is there only one?"

Fearing Jiang Cheng might misunderstand, Zhao Yi immediately explained the origin of the gown and how it was reserved.

"Yes, the situation with this gown is quite special. It is a unique piece co-created by our designer and a master designer from LV. Whether in terms of material, craftsmanship, or the time consumed, it is very labor-intensive."

Zhao Yi glanced at Jiang Cheng and continued, "Furthermore, as soon as this gown was finished, promotional photos were taken and pushed to high-end members worldwide. It was reserved by a high-level member in our country in just a few minutes. This gown was just shipped here yesterday. Because that respected client made an appointment to pick up the gown today, we put it on display to make it convenient for her to try on later. I am truly sorry for causing this misunderstanding."

Hearing this, Jiang Cheng shook his head with some regret and said to Yu Xiaoxiao, "That's a pity. This dress looks like it would suit you perfectly."

After understanding the situation, although Yu Xiaoxiao felt a bit of regret in her heart, she didn't show it on her face at all. Instead, she put on an indifferent expression and said to Jiang Cheng, "It's fine, the others are also very pretty. Look at this one, I think it suits me quite well too."

Seeing that Yu Xiaoxiao was still so sensible, Jiang Cheng affectionately pulled her by her slender waist. "With your figure, you look good in anything. I'll get a membership too. If there are any special designer pieces in the future, I'll buy them for you immediately."

Hearing this, Yu Xiaoxiao's heart felt as if it had been dipped in honey.

Yu Xiaoxiao believed Jiang Cheng's words one hundred percent; after all, she had long since developed true feelings for him.

Even though she knew she wasn't the only one, it didn't stop her favorability value toward Jiang Cheng from reaching 99 points.

Seeing Jiang Cheng treat her so well, Yu Xiaoxiao couldn't help but give him a kiss. "Thank you, darling."

Jiang Cheng held Yu Xiaoxiao tight and asked, "How are your store's membership levels distinguished and handled? Set one up for me too. If there are any limited editions in the future, contact me directly."

Jiang Cheng had no complaints about Valentino's membership system.

The birth of luxury goods was originally intended to serve wealthy people like them.

And this kind of rule wasn't unique to Valentino.

Other high-end luxury brands also set such thresholds, much like bank card memberships; the higher the membership level, the more corresponding courtesies and privileges there are.

The high price positioning of luxury goods also meant that for major luxury brands, the majority of consumer income relied on wealthy people, or rather, the contributions of their loyal members.

To retain these members, or to give them a sense of superiority and thus generate favorability toward the brand...

Various brands would use certain methods and rules, and so the membership system came into being.

The different courtesies between different membership levels would create a sense of longing in ordinary customers while giving the original members a certain sense of superiority.

Take major luxury brands like LV, Burberry, Chanel, and so on as examples.

After shopping all over the place, Jiang Cheng was already a high-level member of their houses.

Compared to ordinary customers, high-level members are the ones whom the brand notifies immediately whenever there is a new product or even a limited edition.

What's more, for things that are difficult for ordinary customers to buy, even limited-edition items...

As long as Jiang Cheng wanted them, when each season's new clothing or bags arrived, specialized brand sales associates would proactively bring the items to his door for him to select first.

Therefore, Jiang Cheng himself was one of those who enjoyed special privileges, so he naturally had no objection to these thresholds set by brands.

He would even naturally maintain and respect these privileges. This was double standards.

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