Hearing this, Ye Wan quickly picked up the cup and took large sips of the milk tea inside.
Usually, when she worked part-time at the store, although the manager had said she could bring her own cup and make whatever milk tea she wanted.
But most of the time, she was in the back kitchen cooking various toppings, and when she occasionally got thirsty, she would pour a cup of iced water or black tea to drink.
This was the first time she had drunk a finished milk tea product like this.
After completing the task assigned by Jiang Cheng, Yang Fan appeared particularly excited.
He couldn't wait to report the store's daily turnover in detail to Jiang Cheng.
According to Yang Fan, the Simple Tea store's daily turnover was around 10,000 yuan.
Calculated this way, the total monthly turnover was in the range of about 300,000 yuan.
It should be noted that the brand they were operating was an original one, meaning they not only avoided franchise fees but also didn't have those troublesome inventory restrictions.
Therefore, after deducting costs for materials, employee salaries, utilities, and other expenses, the monthly gross profit could be maintained at around 150,000 yuan.
Yang Fan continued, "According to our statistics, we found that the most popular item among students is the Original Milk Pearl Milk Tea, but customers drawn in by TikTok store visits prefer various seasonal fruit teas and Cheese Foam Tea..."
In fact, considering the current location, this level of turnover could be considered quite impressive.
Although there were some residential communities nearby, the influence and appeal were ultimately limited due to the relatively remote geographical location.
Therefore, achieving a daily operating profit of 5,000 yuan was already quite satisfactory.
However, compared to the busy and bustling commercial streets of the city center, which were packed with people.
Then the customer traffic and turnover here would be considered quite substandard.
The main reason was that this was Modu.
If Jiang Cheng hadn't bought this storefront.
For a gross profit of only 150,000 yuan, the rent for this milk tea shop, which was over a hundred square meters, would cost more than 50,000 yuan.
Of course, the rent was only this cheap because of the location.
If it were in Huangpu District, a storefront of just over twenty square meters would cost over 200,000 yuan per month in rent.
Seeing Ye Wan quickly drinking the milk tea in her hand, she clearly wanted to finish quickly and return to work as soon as possible.
It seemed this stubborn woman wouldn't let go of any opportunity to earn money.
Jiang Cheng suddenly spoke up, asking Ye Wan and Si Qing, "What do you two think of our milk tea? Are there any issues with the price or the taste that need improvement?"
Seeing Jiang Cheng's gaze fall upon her, Ye Wan, who had been focused on finishing the milk tea in her cup, quietly lowered her head again.
In stark contrast to Ye Wan was Si Qing.
She was extremely lively and enthusiastically offered her opinions.
"I think the milk tea you ordered is delicious. I order a cup every time I come here. The main selling point is that it's additive-free and the price is low. Even for Student Groups like us, buying one or two cups a week is totally fine."
After speaking, Si Qing added, "But didn't your store hire Su Wan to endorse it before? I don't see her promotional posters anymore. Although hanging up posters might make the store design look less clean, people who don't recognize the brand might subconsciously stop and check it out when they see Su Wan's name."
Hearing Si Qing mention this, Jiang Cheng nodded slightly in agreement.
"Mhm, you're right. I'll have her shoot some new promotional materials later."
His tone was flat, as if this were the most ordinary matter.
Looking at Jiang Cheng's casual demeanor, the other three people present couldn't help but be secretly astonished.
It must be known that a famous celebrity like Su Wan was, to the general public, like a brilliant star hanging high in the sky, unreachable.
Yet, in Jiang Cheng's words, she seemed to be nothing more than an ordinary employee.
Seeing Jiang Cheng looking at her, Ye Wan mustered her courage and stammered softly, "I... I think we could put a large standing menu board outside the store entrance... and write a few hot-selling and inexpensive milk teas on it. This might attract students who don't know the prices and are afraid to come in."
When he heard Ye Wan make this suggestion, Jiang Cheng was first surprised, and then he involuntarily raised his eyebrows.
Because he realized Ye Wan's proposal was crucial.
"Student Ye Wan, I didn't see that coming."
After offering a compliment, Jiang Cheng immediately turned and instructed Yang Fan.
"Make this immediately and place it at the entrance."
Jiang Cheng fully understood Ye Wan's intention.
For the vast student population and the working class, the price of milk tea was undoubtedly a crucial consideration.
The pricing standard set by Simple Tea was actually comparable to Mixue Bingcheng.
But the decor was a completely different style.
This place adopted a path that was full of petty-bourgeois sentiment and extreme simplicity.
They even hired the hugely popular Su Wan as an endorser.
This led to a problem.
In the eyes of most people who lacked a deep understanding of the store.
Just based on this unique storefront decoration and the celebrity endorsement, people would develop a misconception.
They mistakenly believed that the milk tea prices here were too high.
Although flyers were distributed and product prices were heavily promoted when the store first opened, that was limited only to the opening period.
Generally speaking, milk tea shops opened in University Towns should have a more down-to-earth decor.
To put it bluntly, the style should be a bit more rustic.
Because usually, a rustic-looking store gives people the initial false impression that the prices are cheaper.
Jiang Cheng instantly thought of the brand Mixue Bingcheng.
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