An Jingsheng raised his brows slightly. "Oh?"
In the past two years, the rise of short videos had been like a surging wave, though it had not yet reached universal popularity.
But it was close. By the end of this year, with the explosive surge of TikTok's live commerce...
...people would truly realize the terrifying speed at which short videos spread.
For An Jingsheng and several other older department heads, their exposure to these emerging trends was relatively limited.
Moreover, for those in these special positions, their "iron rice bowl" jobs meant they had less motivation to accept or explore new things, and their sense of crisis was not strong.
Over time, these enterprises would fall into a state of stagnation.
Year after year, the passage of time caused many to gradually lose themselves within their familiar comfort zones.
They lost that drive they once had to strive for more.
This was also why so many companies preferred hiring newcomers.
Newcomers have a drive to move up.
Furthermore, compared to older people, the youth are usually full of curiosity about new things and more willing to explore unknown fields.
This fresh way of thinking and ideas, closely linked to the market, can often bring a completely new innovative vitality to enterprises and companies.
"The traditional way of selling through physical stores has gradually lost its competitiveness for these intangible cultural heritage products," Jiang Cheng said thoughtfully. "However, if these products are sold on the internet, the results might be quite different."
As soon as he finished speaking, Chen Hong immediately followed up, "Actually, when we were discussing how to protect these traditional crafts before, we tried opening online stores. However, the actual results were unsatisfactory. Although some people bought things, the volume was small and couldn't even cover basic living expenses."
"The traditional online store promotion model is already outdated. By the way, are the internet celebrities invited today here specifically to film videos?"
As soon as Jiang Cheng's voice fell, a trace of hard-to-conceal pride appeared on Chen Hong's face.
"Haha, you're absolutely right!" the other party replied with a smile. "Yes, I heard that Internet Celebrity store visits and video likes are very popular now and can bring in a lot of attention. By the way, the intangible cultural heritage videos filmed by Qiao Yinyin from your company have very high click-through rates online. And Rongcheng Sweetheart has brought a huge wave of tourists to our Chunxi Road."
"Besides filming videos, are there any other sales models planned for these goods?"
Hearing this, several people shook their heads.
"Currently, we mainly hope to use the power of online videos to let more people know about these intangible cultural heritage products and traditional crafts," one of them explained.
"Internet Celebrity promotion is indeed a good way, but relying solely on it might not be enough for intangible cultural heritage to truly break into the mainstream," Jiang Cheng said, hands in his pockets, gazing at the embroidery before him.
He said thoughtfully, "If intangible cultural heritage is to truly break through its traditional circles, it must leverage market traffic. Currently, live commerce is in its early stages of rise, and people are still full of curiosity about internet celebrities selling goods. For example, for tonight's performance, the internet celebrities could wear styles that are collaborations with intangible cultural heritage, and then synchronize a warm-up during their live streams."
The others seemed to have no concept of the model Jiang Cheng was describing.
They looked at each other, asking with blank faces, "Live stream warm-up? What does that mean?"
Looking at the embroidery in front of him, Jiang Cheng suddenly thought of Qiao Yinyin.
Recalling her mentioning a few days ago that she wanted to build a personal brand, Jiang Cheng knew she was someone with many ideas and a concept of monetization.
Thinking of this, Jiang Cheng didn't immediately explain live commerce.
Instead, he said, "As you just mentioned, Qiao Yinyin from our company has already produced several pieces of content regarding the dissemination of intangible cultural heritage. I'm sure you invited her because you've seen her work. Our original intention for filming this was also for cultural dissemination and protection."
After Jiang Cheng said this, several people nodded.
Jiang Cheng actually wanted to secure the endorsement and sales rights for the various crafts in these exhibitions for Qiao Yinyin.
However, everyone present was an old fox. He was still thinking about how to phrase it so they would feel he was taking on this project purely out of sincerity rather than selfishness.
Jiang Cheng's words left the leaders present in thought.
Director Chen rubbed his chin. "Does President Jiang mean to have Miss Qiao help us promote these intangible cultural heritage products?"
Hearing the word "help," Jiang Cheng chuckled inwardly.
Truly old foxes; Jiang Cheng sensed a hint of them wanting something for nothing.
In reality, Jiang Cheng had no intention of having Qiao Yinyin make money through intangible cultural heritage.
Firstly, they weren't short of money, so there was no need.
Secondly, even if she did make money from it, it might result in a bad reputation.
His real purpose in wanting to control the promotion of intangible cultural heritage was to establish a good persona for Qiao Yinyin.
One must know that many internet celebrities eventually face a backlash when they start live commerce.
The main reason is that their personas are not solid enough.
Take Qiao Yinyin, for instance; her food development channel was originally a very good direction.
The additive-free sausages she launched were undoubtedly well-intentioned.
However, over time, everyone would gradually view her as a pure merchant.
They would then overlook her hard work and persistence in the culinary field.
But if Qiao Yinyin could be titled an "Intangible Cultural Heritage Guardian," the situation would be quite different.
Average netizens tend to have a higher tolerance for people with such titles.
They might even have more confidence in the products she makes because she upholds a certain belief, feeling that she is a person of great conscience.
In this way, Qiao Yinyin, who might have been seen as a money-grubbing Streamer, could instantly transform into a highly praised conscientious entrepreneur.
By intertwining commercial monetization and cultural dissemination, he found a way out for intangible cultural heritage and paved a long-term path for the Internet Celebrity—killing two birds with one stone.
"It's more than just promotion." Jiang Cheng said with a slight smile, "I think we can establish a long-term cooperation model. For example, make Qiao Yinyin a promotion ambassador for Shu Embroidery and other ICH products. Through her influence, we can get more people to pay attention to these traditional crafts, using a model of live commerce and online customization to promote them."
Hearing this, An Jingsheng, who hadn't spoken, had a glint in his eyes.
He looked toward Jiang Cheng.
That look seemed to say, "Young man, you want to use official resources to plate your person in gold."
Fine! It seemed no matter how carefully he weighed his words, he couldn't hide it from these old foxes who had been through it all.
Since everyone had seen through it, Jiang Cheng decided to just be direct.
Chen Hong suddenly interjected, "President Jiang, how exactly does the live commerce you mentioned work? We thought about it before, but we always felt these artworks weren't suitable for that kind of'shouting' sales style."
Jiang Cheng's gaze swept across everyone present. His fingertips lightly tapped the glass of the display case, making a crisp sound.
"Actually, the biggest dilemma for the inheritance of intangible cultural heritage is that young people don't see a future in this profession," he suddenly changed the subject. "Director Chen, do you know how much a Shu Embroidery apprentice earns per month now?"
Director Chen was startled. "This..."
"It's probably less than three thousand, or maybe not even a cent," Jiang Cheng answered his own question. "Whereas a sales Streamer earning thirty thousand a month is very common. That's why no one is willing to learn these crafts."