Five million pairs of the Blake Su Generation had sold out instantly, sending shockwaves through online shopping communities the moment the news broke.
Of course, it was the middle of the night, so the initial reaction was still relatively limited.
Austin, Blake's agent, had been closely monitoring sales of the Blake Su Generation.
The moment he learned that all five million pairs were gone, he immediately called Wagner to find out how much Adidas had made.
Naturally, he also wanted to know how much Blake himself had earned.
As for Blake, he and the rest of the Suns had continued celebrating with the championship trophy and Finals MVP trophy until one or two in the morning.
Only then did things finally begin to settle down.
Of course, the championship celebration was far from over.
If anything, it had only just begun.
The championship parade was still to come.
By the time Blake returned to his villa, it was already past two in the morning.
He glanced at the shoes by the entrance and realized Yoona hadn't come over.
That made sense.
Yoona was a member of Girls' Generation, one of Korea's biggest girl groups, and her schedule was already packed.
The fact that she had made time to attend Game 7 was already more than enough from a friend.
Besides, Blake had just won the championship and Finals MVP.
For the next little while, he was going to be extremely busy himself.
"I definitely need to take Yoona out for dinner when I get the chance."
Blake made a mental note of it.
As soon as he walked farther into the house, he saw Mia asleep on the sofa.
There was no need to guess why.
She had obviously been waiting for him to come home so they could share the joy of winning the championship.
She just hadn't managed to stay awake.
Blake walked over and gently picked her up.
He carried her to bed, tucked the blanket around her, and looked at Mia's sleeping face.
Even without makeup, she was stunning.
Blake smiled softly.
"What might've been the hardest season of my life is finally over.
"I won the championship.
"So now...
"I think it's time to change what we are.
"I don't want to think of you as an older sister anymore."
...
The next morning, it was still early, but news coverage was already everywhere.
"64 points in one game. Thirteen three-pointers. Sixteen points in 35 seconds, creating the 'Blake Moment' and surpassing the famous 'McGrady Moment.' Then a hand-switch three at the buzzer to beat the Heat.
"'The Emperor' Blake was unquestionably the biggest star of this year's Finals."
From The Ionia Telegraph.
"'The Emperor' Blake once again became the 'Sun God,' playing the role of the 'superhero' and defeating the villains, the Heat Big Three.
"Carrying the Suns all the way to the championship as their lone superstar was simply incredible."
From The Bilgewater Gazette.
"Facing a Heat Big Three built from the start to chase a championship, no one expected them to ultimately lose to a rookie.
"'The Emperor' Blake was simply unstoppable."
From When the Sky Grows Dark, Please Close Your Eyes.
"Down 1-3 in the Finals, rookie Blake led his team all the way back and made history!
"He delivered the first championship in Suns franchise history!
"'The Emperor' Blake is Phoenix's 'Sun God.' He's the city's own 'Phoenix,' rising when it matters most!"
From The Phoenix Monster Report.
It wasn't only the media.
NBA stars also took to social media to congratulate Blake.
Kobe Bryant wrote on Twitter:
"Congratulations, Blake. You're the ultimate 'Monster Rookie' of this season.
"You were also the best player this year.
"You earned this championship and this Finals MVP. Keep going. I'm looking forward to seeing what you do next season."
"The Answer" Allen Iverson also praised him.
"Blake came into the league playing at an unbelievable level, and he's the best rookie I've ever seen.
"Congratulations, Blake."
John Wall quickly added his own message.
"Because of Blake, the 2010 draft went from being overlooked to becoming a 'Diamond Generation.'
"Way to go, Blake.
"Congratulations on the championship. You're the pride of the 2010 draft class."
"The Dream" Hakeem Olajuwon also posted on Twitter.
"First, congratulations to Blake for leading the Suns to the championship as a rookie and winning Finals MVP.
"Second, Blake is a center with a completely different offensive style.
"He's given the position a new definition.
"He may be the player who ushers in an entirely new era for centers."
Tim Duncan, one of the Spurs' "GDP" trio, wrote:
"Taking a team that looked close to rebuilding at the beginning of the season and leading it all the way to a championship is incredible.
"Blake was remarkable."
His teammate and close friend Curry wrote:
"Playing with Blake is easy. When he's on the floor, it feels like we're never going to lose.
"Congratulations, Blake!
"You're the one and only Finals MVP!"
Paul George, another teammate and close friend, naturally had plenty to say as well.
"Blake might be the best player in the world right now.
"No one else.
"He brought Phoenix its first championship.
"He's the pride of this city."
Countless players and stars congratulated Blake.
Considering the phenomenal Finals performance he had just delivered, he deserved every bit of the praise.
Suns head coach Gentry wasn't staying quiet either.
As a championship-winning coach, he smiled during an interview.
"Seriously, I've talked about how incredible Blake is so many times that I've run out of new ways to say it.
"So I'm not going to do it again.
"Go back and watch my previous interviews.
"Everything I said about him before still applies to what he did in Game 7."
...
By early morning, everyone seemed to be talking about Blake.
As the day went on, the praise only grew louder, and the attention surrounding him continued to explode.
At the same time, the fact that five million pairs of the Blake Su Generation had sold out instantly the previous night became another major trending topic.
"Wow..."
"Holy shit! Five million pairs of the Blake Su Generation sold out instantly. Do people even understand how insane that is?!"
"My God, 'The Emperor' Blake is still only a rookie.
"This is his first signature shoe, and five million pairs disappeared immediately.
"How popular do you have to be for that to happen?"
"That's insane popularity."
"Seriously."
"Sure, Blake already had an enormous fan base back home, but you can't deny how popular he is everywhere else too."
"Exactly. He led All-Star voting and even broke the all-time voting record.
"That alone tells you how popular Blake is.
"And then you add the MVP, All-Star Game MVP, and Finals MVP.
"Three major MVP awards in one season.
"Of course 'The Emperor' Blake is going to be insanely popular.
"And the craziest part is that he's a center.
"Even superstar centers usually don't sell signature sneakers like guards and wings do.
"Yet Blake just sold five million pairs of the Blake Su Generation instantly.
"His popularity is ridiculous."
The more people learned about the five-million-pair instant sellout, the more unbelievable it seemed.
By that afternoon, even TNT had hastily organized a roundtable discussion.
The topic:
"Blake: Ushering in His Own Version of the Small-Ball Era!"