Ryan looked at Diana Lockridge and didn't touch the deck.
"Every company in the world," he said, "is drowning in tools that were supposed to save them time. Project management software, communication platforms, file systems, scheduling tools — the average mid-size company is paying for eleven different software subscriptions and their teams are spending forty percent of their working week managing the tools instead of doing the work the tools were supposed to enable."
Diana hadn't moved.
"That problem has a name," Ryan continued. "Tool fragmentation. And every existing solution to it has made the same mistake — they try to replace the tools. Build a bigger, better, all-in-one platform. Convince the company to migrate everything, retrain everyone, absorb the six month productivity dip while people figure out the new system." He paused. "And it almost never works. You know why?"
Diana said nothing. Waiting.
