Naturally, the love letter Li Ke'er posted on Weibo was part of a marketing campaign to buy traffic.
And naturally, Lin Chu was footing the bill.
Overnight, thanks to the power of money, it shot to the top of the trending lists on Weibo, Douyin, Xiaohongshu, Hupu, Tieba...
Lin Chu had given the PR firm he'd worked with before a budget of thirty million—an amount comparable to the marketing and distribution costs for a feature film.
The money was, of course, well spent.
The next morning, Lin Chu woke up and glanced at his phone. The buzz was practically everywhere.
This time, they had really gone all out.
He skimmed through the various comment sections.
To Lin Chu's surprise:
Weibo was filled with mixed reviews.
Douyin was a mix of love and hate.
On Xiaohongshu, the hate far outweighed the love.
Tieba and Hupu, however, were full of widespread praise.
After all, the user demographics on these platforms were quite different.
