First, he had to give exclusive champion interviews in Paris to major domestic media outlets, especially reporters from CCTV.
Second, after he won the Olympic gold medal, the Red Bull Group, his World Tour Team's largest shareholder, and the team's sponsor, Lightning, notified him at the first opportunity. They wanted him to return to the team and, as soon as possible, visit their respective R&D departments. His task was to participate in designing the signature for the Olympic champion's exclusive Golden Chariot paint scheme and a matching golden helmet livery.
This was a golden livery exclusive to the Olympic champion.
Among all World Tour Cyclists, he would be the only one to have such special treatment for the next four years.
The Red Bull Bora Team's road bikes were Lightning's SL8 model, and their helmets had long been products made by the Red Bull Group.
