After processing all the approval documents in her office, Xu Wu stretched.
Then she flipped through the latest financial news.
"Tianqi Auto Announces Bankruptcy"
Xu Wu's interest was suddenly piqued. She'd looked into Tianqi Auto before and hadn't been optimistic about the brand.
Its strategy was too niche and aggressive, aiming to stun the market from day one.
From its inception, the company focused on the high-end luxury car market, with its models priced between 300,000 and 700,000 yuan.
The pricing did indeed target the high-end demographic. However, this was at a time when established luxury brands like the German Big Three were constantly cutting prices to maintain sales volume, and numerous domestic brands were also sacrificing price for market share.
'How could a brand with no reputation or proven technology possibly break into the luxury market!'
'Can you offer the kind of emotional value that affluent buyers are looking for?'
