In July, Cheng Su's Seafood Shop opened. The entrance was packed with flower baskets, the signboard was covered with red silk. At exactly ten o'clock, she'd invited a lion dance to liven things up. An eight-direction table was set up at the door, piled with offerings and a roast suckling pig. Cheng Su personally made offerings and prayed to the gods, lit a long string of firecrackers for "wealth rolling in," then finally lifted the red silk.
The gold-lacquered signboard with the three characters for "Joy Soon Loy" appeared before everyone's eyes. The shop was crammed full of goods, all neatly arranged, clean and tidy.
"How come you're still using this signboard?" Old Master Cheng and the others had also come for the opening ceremony. He looked at the name on the sign and asked.
Cheng Su said, "I've already registered this as a trademark. I'll probably use this name for everything from now on, including restaurants and hotels and such, to build my own brand."
