He stood at the whiteboard and it was immediately clear he didn't enjoy presenting but was going to be precise about it regardless.
He'd done the market research — actual research, sourced, with numbers Ryan could verify — and the case was straightforward when laid out properly.
Enterprise software was a crowded market. That was the obvious objection and Liam addressed it first, which Ryan respected.
"The crowd is at the top," Liam said. "The major players — Salessforce, Assana, Mondaay, the rest of them — they're fighting over large enterprise contracts, Fortune 500 clients, deals that take eighteen months to close. Our market is the middle. Companies between fifty and five hundred employees who are too big to run on spreadsheets and too small to have a dedicated IT department implementing a six-figure software package." He looked at Ryan. "That market is underserved and it's enormous. And it's the market most likely to adopt quickly if the product actually does what it says."
