A week later Ethan appeared on television.
Technically.
But not the way most founders did.
The interview took place with a major financial news network discussing the sudden shifts happening in the logistics industry.
Aria watched the broadcast from the office.
Cara stood beside her.
On screen the interviewer spoke excitedly.
"Many analysts believe a young entrepreneur named Ethan Cole is responsible for these disruptions."
The camera showed market charts.
Data.
But not Ethan's face.
Instead his voice came through calmly from off-camera.
"I'm not disrupting anything," Ethan said.
"I'm simply improving efficiency."
The interviewer pressed further.
"Viewers want to know more about you. Why stay private?"
Ethan answered simply.
"Because the work matters more than the attention."
In the office Aria muted the television.
Cara smiled slowly.
"That's going to drive people insane."
Aria nodded.
"Mystery builds reputation."
Across the financial world people began discussing Ethan Cole.
But very few knew what he actually looked like.